Bollywood diva Tapsee Pannu and Tennis legend sania Mirza came together at a spectacular event to launch an exclusive collection of lab grown diamonds by Aukera.
The Echoes of Choice Signature Collection is a part of the brand’s My Choice My Voice campaign, which inspires women to own their decisions and stand by their beliefs.
The star-studded event was held at The President, IHCL SeleQtions, Mumbai.
Lisa Mukhedkar, Founder & CEO of Aukera said,“We have tried to recreate women’s qualities of individuality and purpose through the aesthetics of this new collection. Sania Mirza and Taapsee Pannu are trailblazers who have made emphatic choices in both their personal and professional lives, reflecting the core values of our brand.
We trust that women will derive as much pleasure from this collection as we did from crafting and presenting it to them. We’re thrilled to share it with women everywhere and hope they delight in wearing it.”
Taapsee Pannu shared with pride, “I stand by my choices. The Aukera Echoes of Choice on my right hand represents confidence and individuality.”
Sania Mirza passionately affirms, “I believe in making my own choices. The Aukera Echoes of Choice—worn on my right hand—is a symbol of strength and determination.”
Featuring rings, hoops, bracelets, and pendants crafted in 18K gold, the collection debuts Aukera’s signature E3 Diamond, a specially engineered cut that reflects the brilliance and resilience of every woman.
Editor’s Note
The lab grown diamonds market in India is currently estimated to be INR 2,300 Cr (USD 264 Mn) and is expected to cross INR 8,200 Cr pa (USD 1 Bn) by 2033. The Indian market for diamonds sourced from mines is currently estimated to be INR 35,000 Cr (USD 4 Bn)
The global market for lab grown diamonds is estimated to be USD 24 Bn in 2024 while the market size for diamonds from mines globally is USD 110 Bn in 2024.
Typically, the lab grown diamonds cost a tenth of original diamonds, yet retaining the same shine and flair that real diamonds offer. This is one of the reasons for fast adaptation of lab grown diamonds by consumers worldwide.
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