Giordano, the globally acclaimed fashion brand recently held its annual International Global Conference at Dongguan, China. The company’s Middle East division led by Ishwar Chugani won two top honours at the spectacular event.
Giordano ME was honoured with the Best Market Award and the Most Valuable Partner Award for 2024, reinforcing its leadership and exceptional performance in the region.

Ishwar Chugani, CEO and Managing Director of Giordano Middle East, said: “I am delighted that the Giordano retail experience in the Middle East has received such prestigious international recognition.
Winning these awards is a testament to the hard work and dedication of our entire team. At Giordano Middle East, we continuously strive to enhance our customer experience, expand our market presence, and uphold the brand’s core values.
These accolades motivate us to push boundaries and achieve even greater milestones in the years ahead.”

Colin Currie, CEO of Giordano International, also commended the Middle East team, stating: “Giordano Middle East has consistently demonstrated excellence in operations, customer engagement, and market expansion.
Their ability to adapt, innovate, and deliver outstanding results is truly commendable. These awards reflect the team’s unwavering commitment to the brand’s success, and I congratulate them on this well-deserved recognition.”



Giordano International was founded in 1981 in Hong Kong and has hence endeared millions of customers worldwide with its trendy and youth-focussed designs.
The brand’s philosophy of “World without Strangers” transcends its origins and develops enduring trust and strong relationships with consumers across all borders and cultures.
Giordano operates over 2,600 stores across China, Singapore, Malaysia, Taiwan, Thailand, Indonesia, Vietnam, the Phillipines, South Korea and reported annual revenues of over USD 500 mn for 2023.
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