Celebrated Chef, globally acclaimed for his various recipes, Sanjeev Kapoor’s “Wonderchef” has opened an Exclusive Brand Outlet in India’s Silicon Valley Bangalore. Founded by Sanjeev along with ace entrepreneur Ravi Saxena, this is the brand’s 30th EBO in the country.
The newest store has come up at one of the city’s first shopping centres, the eponymous Garuda Mall which also houses PVR Inox, Shoppers Stop and a host of other international and domestic brands in fashion, beauty and food.
Chef Sanjeev Kapoor highlighted the region’s rapidly growing demand for innovative kitchen solutions. “Southern India is a pivotal market for Wonderchef.
With Bengaluru at its heart, we’ve witnessed remarkable traction for our smart kitchen appliances and healthy cooking innovations.
Expanding our retail footprint here allows us to connect more closely with our customers and bring our innovative solutions right to their doorstep,” he said.
Adding to this, Mr. Ravi Saxena, Co-founder and CEO of Wonderchef, emphasized the brand’s commitment to meeting regional preferences. “The southern market has always been discerning when it comes to cookware and kitchen appliances.
We’ve seen a strong demand for innovative, time-saving solutions like Chef Magic, as well as healthier cookware options such as our Ferro Cast Iron and Nigella tri-ply cookware range.
As we expand, our goal is to empower home cooks with tools that simplify cooking while delivering exceptional results. By doubling our EBO presence, we will be better positioned to serve our customers and deepen our roots in this fast-growing market.”
Wonderchef was launched in 2009 by Chef Sanjeev Kapoor along with serial entrepreneur Ravi Saxena to offer quality cookware and premium kitchen appliances.
With over 600 SKUs, the brand has a massive omnichannel distribution model, employing more than 80,000 women entrepreneurs and is present across 22,000+ retail stores.
Wonderchef is available in 25 countries worldwide across 5 continents and is widely promoted by the Chef himself.
The brand aims to double its EBO count by next year focussing on emerging and key growth markets such as Tamil Nadu, Karnataka, Andhra and Telangana.
Editor’s Note
The premium kitchen appliances market in India is expected to reach INR 1 lakh Cr (USD 12.4 Bn) by 2033 from the currently valued INR 50,000 Cr (USD 6 Bn) in 2024.
Brands such as Prestige, Hawkins, Butterfly, Philips, Premier and Wonderchef are fiercely competing for a slice of the ever-growing pie of modern and urban households in India.
With a majority of women working in the top 20 cities in the country, families are always looking for products which make cooking faster. Healthier cooking has become yet another important aspect in this regard.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
