American fashion apparel and premium denim brand True Religion has entered with its flagship store at New Delhi. The 1,100 sq ft store has come up at the Ambience Mall, famous for its world class offering of brands.
Jeans brand True Religion was acquired by private equity firm Acon Investments and American Eagle-linked firm SB360 Capital Partners – a retail investment fund chaired by the retailer’s CEO, Jay Schottenstein in 2024.
Apoorv Sen, COO of Iconic Fashion, added, “India has proven to be more than just a market for True Religion—it’s a place where our brand is truly loved.
With the opening of our new store at Ambience Mall, we’re excited to bring our iconic denim and premium collections to the fashion-forward city of Delhi.
This expansion is a natural step in our mission to strengthen our connection with Indian customers, who continue to embrace the bold designs and exceptional craftsmanship we’re known for.
Delhi, a city that thrives on fashion and individuality, is the perfect backdrop for True Religion’s unique blend of style and quality.
This store marks a significant milestone for the brand, and we’re eager to introduce our collections to even more fashion enthusiasts in the city.”
Arjun Gehlot, Director, Ambience Group, said, “At Ambience Mall, we take pride in bringing global fashion brands to our shoppers, and the launch of True Religion’s first store in Delhi displays our commitment to curating premium retail experiences.
True Religion’s bold and iconic style aligns perfectly with the dynamic fashion culture of our mall. We are thrilled to welcome the brand and look forward to seeing it become a favorite destination for denim enthusiasts and trendsetters in the city.”
The inauguration was graced by electronics brand bOAt Founder and Shark Tank judge Aman Gupta.
Aman Gupta, boAt Co-founder, shared, “True Religion is a brand that’s all about pushing boundaries, and I love that.
The energy, the craftsmanship, and the bold designs really speak to me. It’s exciting to see the brand making its mark in Delhi, a city that thrives on fashion and individuality.
Can’t wait for everyone to experience it!”
Talking about the collection, he mentioned, “When it comes to denim, True Religion has mastered the balance of style and comfort.
Their graphic tees and hoodies complement the denim perfectly, creating a laid-back yet fashionable look that’s perfect for any casual day.”
Editor’s Note
Once positioned as a premium brand famous for its unique horseshoe logo, fancy stitching and high end denim, True Religion, an American clothing company was founded in 2002 by Jeff Lubell and Kym Gold.
The brand filed for bankruptcy in 2017 and again in 2020.
The company was acquired by the PE Fund and under its new leadership, the brand has turned around its fortunes backed with a market defining strategy.
The brand plans to open 10 new stores in India in the upcoming 18 months. The company is said to have over INR 2,500 Cr (USD 300 Mn) in global revenues annually.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
