One of the major design improvements made by Apple ever since its launch in 2007, is the durability of their products.
The latest model of iPhone – ‘16’ series, which was launched in September 2024, has been among the top selling models for the company.
Apple is the sole tech company in the world to deaign and manage its end to-end product and service ecosystem, from their physical hardware to the operating system (iOS) and everything in between.
In their latest ad for iPhone 16, the company urges users to go ahead and use their beloved devices without a phone case!
Worldover, iPhone owners have always preferred to have an external case, as well as an additional screen guard.
The fear of (irreparable) screen damage as well as scratches on the device’s edges and the rear have always perplexed Apple users to take extra precautions.
Editor’s Note
While Apple has boldly taken this position reassuring its users to do away with external cases, this could cause billions of dollars in sales to small shopkeepers worldwide, as well as online resellers.
The estimated size of the mobile accessories market worldwide is estimated to be USD 100 Bn in 2025.
India contributes to 10% of this market annually, given that Indian consumers ensure safety of their beloved devices, without causing major damages.
2024 revenues for Apple Inc. was USD 394 Bn globally with a sale of approximately 232 mn devices. Market sources predict that 20% of Apple’s revenue came from the iPhone 16 series, particularly the 16 Pro Max model.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
