American Fine Jewellery brand Angara takes D2C route in India

With a 300-year legacy of a family with expertise in gemstones and jewellery, US headquartered fine jewellery brand has entered India through the D2C route.

Founded by husband-wife duo Ankur & Aditi Daga in 2005, the brand has over INR 850 Cr (USD 100 Mn) in revenues and aims to reach USD 1 Bn by 2030. It is to be noted that the brand has not raised any external investments till date.

Angara specialises in coloured gemstones, diamonds and pearls and has a formidable presence across the world, including in countries such as Australia, the UK & the US.

Ankur Daga, Founder & CEO of Angara said, “India’s jewellery market is at a fascinating inflection point. Consumers today are more discerning, more informed, and are looking for jewellery that goes beyond convention.

We have spent nearly two decades perfecting the online jewellery shopping experience for customers across the world, combining centuries of expertise with state-of-the-art technology.

Now, we bring that experience to India, offering exceptional quality, unmatched customisation, and designs that celebrate individuality.”

Aditi Daga, Co-founder of Angara, further highlights, “For too long, the Indian market has had to choose between traditional gold jewellery and premium luxury brands that come with exorbitant markups.

Angara fills this gap by offering high-quality, customizable jewellery that is elegant, personal, and attainable.

Fine jewellery should be as unique as the person wearing it, and our made-to-order approach ensures that every piece tells its own story.”

The LA, California headquartered company has offices and facilities in Canada, Ireland, Thailand and India and has served over 1 mn customers worldwide over the years.

Editor’s Note

The gems and jewellery market in India was estimated to be USD 104 bn in 2024 and is expected to grow 60% by 2030.

With spiralling prices of the yellow metal, changes in the social fabric and reducing use cases of wearing fine jewellery for weddings and occasions has pushed the consumption of gemstones over the last decade.

Studded jewellery laced in gold are considered priceless, given the scarcity of such rare gems. These are not just artisanal pieces but also command a significant resale value in the secondary market, making them an investment worthy asset as well.