VIP Clothing, India’s legacy clothing brand and makers of the country’s popular “Frenchie” inner wear brand has launched its premium line “Frenchie X” on Amazon India platforms across web and mobile app.
The brand will make its wide range available on the platform through this digital integration with its bold and comfortable fashion.
Kanishk Pathare, VIP Clothing Limited’s D2C Head said, “Frenchie X is designed for people who expect more from their basics.
Our exclusive launch on Amazon is about giving today’s consumer direct access to innerwear that feels as good as it looks. At VIP, we’re dialling up everyday essentials to match the energy of modern living.”
The company has been manufacturing men’s inner wear for over 50 years now. Over the years, the company has also launched inner wear for women and kids and most recently launched “Rivolta” active athleisure products.
The company is expanding its focus towards an agile sales and delivery strategy through an omni-channel approach.
Editor’s Note
Incorporated in 1991, headquartered in Mumbai, VIP Clothing Ltd. (VIP) is engaged in the business of manufacturing, marketing and distribution of Men’s and Women’s innerwear and socks under the brand name VIP, Frenchie, Feelings and Leader.
VIP Clothing employs over 200 sales and marketing professionals across India with an offline presence across 40,000 touch points through 475 distributors.
The company had earlier reported a 14% growth in revenue from operations during the 9M FY24-25, from INR 150 Cr to INR 171 Cr even as PAT has grown to INR 3 Cr from a loss of INR 5 Cr during the comparable period.
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