JK Tyres, the Indian tyre brand for automobiles has unleashed a strategic initiative to drive growth in untapped markets. The brand, part of the eponymous JK Organisation has set up one such store at Farrukhnagar in Haryana.
The store would be a one-stop destination for all tyre-related requirements showcasing the entire range of JK Tyre products for various automobiles.
Auto-users can benefit from industry leading warranty of JK Tyre products, best in market pricing and other value added services such as wheel balancing, alignment and changing tyres.
Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., said, “Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access.
These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland.”
The company operates over 900 JK Tyre Brand Stores and offers over 800 SKUs through a network of 6,000 channel partners.
Editor’s Note
The tyre industry in India is estimated to be USD 13 Bn currently and is expected to double by 2030.
JK Tyre & Industries Ltd is amongst the top 20 tyre manufacturers in the world with 11 globally benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 2 in Mexico – that collectively produce around 35 million tyres annually.
Automotive dealership is one of the fastest growing retail models in India. The franchise model for automobile tyres has been a huge hit among the dealer network, thanks to a burgeoning sales of motorcycles, scooters, cars tractors, heavy equipments and trucks in India.
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