In an interesting twist to new stores openings in India, active wear brand Technosport inaugurated its 9th store in India at Puduchery with a marathon spanning 5 kms.
The winner of the marathon, which began at the bepopular beach promenade was the privileged Chief Guest to inaugurate the store located at MG Road in Muthialpet.
Puspen Maity, CEO at TechnoSport, said, “Our expansion into Pondicherry is a testament to our commitment to making high-performance, eco-friendly activewear accessible across South India.
Pondicherry has always stood out as a destination that celebrates both heritage and innovation, making it an ideal choice for TechnoSport’s latest store.
We believe our Cotflex collection, which fuses the natural feel of cotton with cutting-edge performance technology, will resonate strongly with the active and eco-conscious community here.”
Enthusiastic runners and fitness lovers participated in the marathon with eagerness. The top three winners were rewarded cash prizes and the ones who came 4th to 10th received medals and momentos.
The top 200 winners were gifted unique, Technosport T-Shirts.
Available for men, women, and kids, Technosport’s Cotflex Collection is engineered to deliver the softness and breathability of cotton, enhanced with advanced features.
The collection offers wrinkle-free, super breathable, and highly stretchy fabric, ensuring maximum comfort for active lifestyles.
With TECHNO GUARD anti-microbial protection, Cotflex helps prevent the growth of sweat-originated microbes, keeping wearers feeling fresh.
Its 4-way stretch design provides dynamic comfort and flexibility, while the anti-static and OdourFree properties ensure the fabric remains comfortable and fresh throughout the day.
For those who enjoy outdoor activities, Cotflex offers UPF 50+ protection, blocking harmful UV rays.
Editor’s Note
There are store openings. And then, there are some like this one by the brand.
These unique ways of inaugurating a new stores, especially in a new city, pave the way for the brand’s popularity in unknown territories.
Right from the word go, the store (and t he brand) build a strong connect with each other, which thereby helps the brand in the long term to retain customers as well as attract new ones.
The size of the activewear market in India is estimated to be INR 1.29 Lakh Cr (USD 15 Bn) and is estimated to double by 2030, thanks to an active lifestyle by Indians, especially the GenZ and the Millennials, even as the GenX are fighting various lifestyle related ailments and are taking up physical exercises such as walking, jogging, running & other sports.
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