ARKS, the fashion label launched by Bollywood Actor Ranbir Kapoor, has newly launched a perfume range – ARKS Day. The gender inclusive perfume has been launched on quick-commerce platform “Instamart” and would be available in select cities in India such as Mumbai, Delhi-NCR, Hyderabad, Kolkata and Bengaluru.
ARKS w as launched on 14 Feb. ‘25 by Ranbir Kapoor as a extension of his own lifestyle. The first studio is located at Watefield Road in Bandra, Mumbai.
Abhinav Verma, CEO & Co-founder at ARKS said “Fragrance felt like the natural next step for ARKS—personal, intimate, and the final layer of self-expression.
With ARKS Day, we’re entering a category that’s deeply emotional but often overcomplicated. We wanted to keep it simple, stylish, and accessible.
Launching on Instamart is our way of meeting people where they are—bringing elevated essentials to their doorstep within minutes.”
ARKS Day is designed as an everyday scent, ‘understated yet memorable’ and reflects the brand’s philosophy of merging culture, emotion, and utility, turning scent into a ritual for the modern, mindful generation.
Speaking about his vision for ARKS, Ranbir had said during the launch, “At ARKS, we believe in creating products that aren’t loud but still make a statement. It’s about finding confidence in the simplicity of design and feeling good in what you wear, what you use, and how you live.
I wanted ARKS to reflect my personality — versatile, subtle, and impactful.
The brand is more than just fashion; it’s an expression of authenticity, elegance, and quiet confidence. To me, ARKS is a way of bringing refined lifestyle to people who value quality and individuality.”
Editor’s Note
Globally, several celebrities have extended their names and personality to merchandise. However, perfumes are very personal.
Think Yves Saint Laurent, Calvin Klein or Hugo Boss, and their perfume ranges stand out, especially Eau de Parfum.
The Indian perfumery market is estimated to be INR 8,300 Cr (USD 1.1 Bn) in 2024 and is projected to reach INR 16,500 Cr (USD 2 Bn) by 2033.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
