Chennai–based traditional wear brand Minister White, has opened its newest Exclusive Brand Outlet (EBO) in the textile city of Karur.
The 52nd store for the brand is located at Jawahar Bazar, Karur, right in the heart of the bustling commercial hub known for its handlooms, home textiles, and thriving retail culture.
Speaking on the launch, Thiru. S. Pothiraj, Managing Director & CEO, Otto Clothing Pvt. Ltd. (OCPL), said, “Karur is widely known as a powerhouse of textiles, and the people here have a deep affinity for fabrics, weaves, and traditional clothing.
The city has a unique blend of retail shoppers—business communities, farming households, and a growing young population—who proudly wear dhotis and shirts for both daily life and celebrations.
With our 52nd showroom, we’re delighted to be part of this vibrant retail fabric.”
Adding to this, Mr. Suresh Ramasubramaniam, Chief Business Officer, Minister White, remarked:
“Karur’s shopping behaviour reflects both practicality and pride in tradition. Customers here prefer clothing that is elegant yet durable, especially for weddings, festivals, and social functions.
We see consistent demand for premium dhotis and shirt–dhoti combos, along with festive attire. Our curated portfolio and store experience will serve the diverse needs of Karur, from families to young professionals, making this outlet a go-to destination for traditional wear.”
Editor’s Note
As the festive season is in the anvil, Indians across the country are gearing up for shopping. Traditional Wear is back in attraction now, especially for the GenZ & the Millennials.
From matching dresses with spouses or siblings, to wearing same styles between parents and children, there is a huge uptick in sales of garments with traditional fabrics.
Minister White owned by the eponymous POTHYS group from Tamil Nadu is planning to expand to 100 EBOs by FY 26–27.
The brand is also present at over 5,000+ Multi-Brand Outlets (MBOs) nationwide and employs more than 1,000 people.
The company is planning to deepen its presence in North India, and explore overseas markets including the USA, UK, Middle East, and Southeast Asia.
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