India’s first woman-led food chain, “The Burger Company” has reinvented the franchise model with a PICO format, launching an affordable route towards Entrepreneurship.
The chain, which operates over 150 outlets across India, has created a model where the Investors can get their returns in 8 – 12 months.
The investment for a 100 sq ft store, according to the company, is INR 7.89 lakhs plus GST with an estimated monthly revenue of INR 3-4 lakhs.
Neelam Singh, CEO & Founder of The Burger Company said, “We recognized the immense potential of the PICO format and how it addresses what’s been holding back food entrepreneurship in India, namely the massive capital barrier.
By adopting this innovative micro-QSR model, we’re able to put the power of our established, profitable burger business into the hands of every ambitious Indian, whether they’re a techie in Bangalore dreaming of their own venture or a small-town entrepreneur ready to bring good quality burgers to their community.”
The PICO format offers a ccomplete Franchise model at 60-80% lower investment than other traditional QSR models, according to the company.
The package includes a complete kitchen machinery, billing system and software, branding and fit-outs, launch marketing support, training for the staff, an opening stock & Franchise Fee.
Editor’s Note
If The Burger Company is able to execute this model well, then this could be revolutionary in the Indian retail story that is yet to fully unfold.
Retail Franchising has been in vogue for several decades now. Various businesses have found their feet to their convenience in the Franchising model.
And then there are brands which do not franchise their operations, so the product / service delivery does not get diluted.
For Ex., all the outlets of Subway, over 33,000 worldwide, are run by Franchisees, including the first outlet, when the brand’s Founder Fred de Luca convinced his Uncle, who was also his investor, to take up the franchise.
On the other hand, Howard Schultz, the Founder of coffee chain Starbucks decided 3 decades ago that none of his outlets would be franchised and the same remains till date – over 12,000 in the US alone and over 15,000 worldwide.
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