From watching Anime to flaunting themed merchandise, Pokémon has long been a cherished part of childhood for many. Rennowned French menswear brand CELIO has added the beloved collection to its merchandise range in India.
Celio, celebrated for its effortless, contemporary style features fashion-forwaard styles tailored for men who are young at heart.
Rejoy Rajan, Head of Marketing & PR at Celio India, said: “The Pokémon collection is a tribute to our childhood favourites, a brand that has stayed with us well beyond our early years.
It continues to be a phenomenon among teens and adults alike. At Celio, we are committed to promoting art and culture through fashion in the most respectful and authentic way possible.
That’s why we only offer officially licensed merchandise. We hope this collection encourages fans to wear their favourite Pokémoncharacters and cherish the attachment they feel.”
Jiggy George, Founder and CEO, Dream Theatre said, “We are delighted to work with CELIO and bring this fabulous on-trend Pokémon range to fans.
It’s always been our endeavour to work with best-in-class partners and our continuing association with CELIO on Pokémon is a testimony to the same”.
Celio will offer The Pokémon Capsule Collection at its EBOs as well as online.
Editor’s Note
Celio operates 71 EBOs and is present in over 700 MBOs across India. Globally, the brand is present in 50 countries with 1,100 stores. The company is said to have revenues of INR 250 Cr for FY 24-25, as per market reports.
Collaborations such as the Pokémon collection certainly drawa number of first time consumers to walk in to their stores and experience the brand, thereby building long-term relationships with them.
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