BIRKENSTOCK has opened its new concept store at WEAVE, bringing its philosophy of foot health, function, and craftsmanship to the heart of Singapore.
Nestled within one of the island’s most vibrant lifestyle hubs, the store is designed as a journey through our heritage, natural materials, and approach to walking as nature intended — while serving as a touchpoint to connect with the local community.
From a striking two-storey façade and oversized footbed sculptures to a suspended garden, foot reflexology path, and Southeast Asia’s first kids’ mural corner, every detail is crafted to engage the senses and celebrate the brand’s legacy.
Brand lovers of BIRKENSTOCK’s can explore the fourth retail destination in Singapore which showcases their iconic footbeds, empowering everyone to walk as nature intended — even on the city’s concrete grounds..
With the launch of BIRKENSTOCK Care Essentials last year, the brand has extended its heritage of foot health into a dedicated range of foot care products with the Care Essentials line evolving into Body Care.
Crafted in Germany with vegan, sulfate-free formulations of 100% natural origin, the new range builds on what consumers already value: functional textures, distinctive scents, and expert-led care.
This expansion reflects how BIRKENSTOCK continues to grow beyond its core in footwear.
By entering adjacent categories, we open new opportunities while remaining true to our core values of function, quality and tradition.
Body Care has currently been launched in the US and will expand to other regions shortly.
Editor’s Note
With an incredible history of shoemaking dating back to 1774, BIRKENSTOCK is the inventor of the footbed. The company reported annual revenues of USD 2.11 Bn for 2024.
Deeply rooted in foot health and orthopedics, the brand stands for its superior functionality, craftsmanship and quality.
The brand is present in over 100 countries worldwide and employs 6,200+ staff members worldwide. BIRKENSTOCK entered India in 2019 and currently operates over 50 stores.
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