Mercedes Benz India sells 2,500 vehicles during 9-day Navarathri festival 2025

Almost 25% of retail sales of Mercedes Benz India’s H1 FY 25-26 came during the 9-day Navarathri festival. The company has said that it delivered over 2,500 vehicles during the auspicious period.

The company reported a growth of 36% in September over 2024, clocking its highest ever monthly sales in its history.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz clocked its best-ever September sales owing to an overwhelming customer response following the GST 2.0 reforms, culminating the pent-up demand.

Our attractive new portfolio combined with innovative financial programmes under the ‘Dream Days’ campaign, resulted in overwhelming demand for Mercedes-Benz cars in the luxury market.

We expect this festive buying spirit to continue in October as well, with upcoming festivities including Dhanteras and Diwali, which traditionally witness spirited buying from customers.

While there was strong demand across the portfolio, we recorded the highest ever monthly sales for key products like the Long Wheelbase E- Class, GLC, GLE, GLS and G63 AMG SUVs.”

“The reduction in the GST rates has certainly improved customer sentiment with its appropriate timing; as car prices are increasing owing to macro-economic challenges like adverse forex movement, rising operational cost etc.

We hope this buoyant spirit sustains for the remaining festive season, as we continue to observe market trends closely, remaining cautiously optimistic.”

During Sep. ‘25, the company achieved its highest ever monthly sales for the LWB E-Class sedan and GLC, GLE, GLS and AMG G63 range of SUVs, taking the Q2 FY 25-26 sales to 5,119 units.

The company noted that 1 out of 4 cars sold during this year were top-end luxury cars.

Editor’s Note

Though the company has attributed GST 2.0 reforms to the increase in sales during the festival period, buyers of premium and luxury cars do not make their purchase decisions based on taxes and GST, especially.

This is also because the vehicle is mostly purchased in the name of the Company and not on individuals, thereby ensuring the Input Tax Credit (ITC) of Goods and Services Tax is absorbed.

Further, most of these cars are sold on lease-plans with an assured buy-back after 3 years, so the vehicles are generally upgraded within the ecosystem.