TAG Heuer has consistently shaped the intersection of horology and motorsport since its debut in 1963 with the TAG Heuer Carrera which has been synonymous with motor racing excellence.
Legendary ambassadors such as the incomparable Ayrton Senna and today’s four-time World Champion Max Verstappen represent the relentless pursuit of excellence that lies at the heart of TAG Heuer’s DNA.
The TAG Heuer Carrera Chronograph Tourbillon Extreme Sport | F1® 75th Anniversary Limited Edition is a tribute to the 75 World Champions crowned since 1950.
Each of the 75 pieces is uniquely personalized with a year engraved on the case back, spanning from the inaugural 1950 season to 2024.
A golden Victory Wreath, a symbol of a triumph, adorns both the case back engraving and the sapphire glass, underscoring the spirit of victory.
Inspired by Ayrton Senna’s iconic words – “I’m not designed to come second or third. I’m designed to win”, TAG Heuer’s “Designed to Win” 2025 campaign embodies mental strength, resilience, and peak performance.
The limited edition translates that ethos into watchmaking form, offering collectors a piece of F1® history dedicated to the pursuit of victory.
The all new TAG Heuer Carrera Extreme Sport collection comes with a 44mm fine-brushed, sandblasted titanium case and is paired with a striking solid 18K yellow gold fixed bezel and a polished black DLC titanium Grade-5 crown and pushers, symbolizing both modern endurance and timeless prestige.
The signature openworked dial, enhanced with 18K yellow gold-plated finishings, rhodium-plated indexes, and hours and minutes hands, highlights the chronograph function while ensuring exceptional legibility.
Silver chronograph counters with an azurage finishing at 9 and 3 o’clock and 18K yellow gold- plated chronograph hands provide both contrast and precision, while a black tachymeter scale encircles the dial for timing performance.
Editor’s Note
In its 165th year, TAG Heuer accelerates into a limited edition that fuses mastery, fearless innovation, and the thrill of victory, a bold statement of the Maison’s focused drive and its deep bond with the world’s most celebrated drivers.
Since its debut six decades back with Formula One Racing, the TAG Heuer Carrera has been synonymous with motor racing excellence.
Inspired by the legendary Carrera Panamericana Road race, Jack Heuer envisioned a timepiece that combined technical precision, legibility, and racing spirit – values that continue to drive the collection forward today.
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