Leading diamond retail start-up Amaris is on the way to an Annual Revenue Runrate of INR 100 Crores, the Founder of the luxury brand said.
On her Linkedin post, Prerna Rajpal, Founder & CEO, Amaris Jewellery sid that her 2025 wish is almost accomplished.
“At the start of 2025, I wrote down a wish. ₹100 Cr ARR for Amaris Jewels. As we close the year at INR 96 Cr ARR, with INR 24 Cr coming in this quarter alone – we’re not just close. We’re right there”, said Prerna.
The brand has come this far fully bootstrapped, is profitable, and with zero shortcuts, she bemoaned.
AMARIS Jewels brings exquisite creations of diamond, gemstones & gold to India’s modern women combining unique designs, clean-cuts and modern styles to create looks which are at once contemporary and glamorous.
During 2025, the brand opened two new luxury boutiques at Gurugram and Hyderabad. The stores are said to be profitable since opening.
The 3,000 sq ft flagship store of Amaris, located at Delhi has witnessed a major upgrade and is now an immersive destination.
E-commerce contributes almost a fourth of the business, according to Prerna, with the average order value (AoV) residing at INR 8 lakhs.
What’s interesting for the budding brand is that over 100 celebrities have agreed to portray the brand.
“The wish for 2026? Double the revenue”, said Prerna on her post signing off that the brand would add 3 more iconic boutiques during the year.
Editor’s Note
It is indeed heartwarming to note the success of such Indian start-ups created by young professionals.
A Chartered Accountant by qualification, Prerna has formerly worked with KPMG and EY before setting up Amaris in 2015.
Her husband is the Founder of Qubo, a smart devices company in the home and automobile industry in India. Qubo is the consumer tech-brand of India’s Hero Group.
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