TAG Heuer has opened a boutique at one of India’s most premium retail locations – DLF Mall of India in the National Capital Region (NCR).
This is the first exclusive boutique for the swiss watchmaker in a decade.
Spread over 500 sq. ft., the store features a curated selection of the brand’s iconic collections, including Carrera, Monaco, Aquaracer, Formula 1 and Link.
Guillaume Boilot, Managing Director MEIAT – TAG Heuer said, “This is a landmark moment for TAG Heuer. We are officially expanding our footprint in India with the opening of our first franchise boutique at DLF Mall of India.
This market is central to our growth, and this new space allows us to connect directly with a new generation of luxury consumers that values both heritage and performance. We’re excited to invite our community to this new boutique”
The store is being franchised and shall be operated by one of India’s oldest and leading watch retailers, Kapoor Watch Company.
Prateik Kapoor, Director of Kapoor Watch Company said “Our long-standing partnership with TAG Heuer has been built on a shared commitment to bringing world-class watchmaking to discerning consumers in India.
We are proud to further strengthen this association by launching TAG Heuer’s first franchise boutique in India in partnership with the brand. Partnering with DLF Mall of India allows us to present TAG Heuer’s iconic collections in a setting that reflects the brand’s spirit of innovation and precision, while deepening our engagement with watch enthusiasts across the country.
As India’s luxury watch market continues to evolve, we look forward to building on this partnership and expanding our presence across key markets in the years ahead.”
Pushpa Bector, Senior Executive Director & Business Head, DLF Retail, said “At DLF Malls, our focus is on continuously evolving our retail mix to stay ahead of consumer aspirations and global trends.
The introduction of TAG Heuer at DLF Mall of India further strengthens our premium portfolio, while adding greater depth to our watch and accessories category.
As we continue to refine our brand and product mix, our aim is to create a destination that offers not just leading global brands, but a differentiated and future ready retail experience for our consumers.”
In 2025, India solidified its position as one of the most resilient and fastest-growing markets for Swiss watches globally.
Editor’s Note
While the total global export volume of Swiss watches declined by 4.8% (dropping to approximately 14.6 million units), the Indian market bucked the downward trend seen in China and Hong Kong.
The total value of Swiss watches exported to India in 2025 is estimated to be INR 2,850 Cr (CHF 300 Mn) and the export volume of Swiss watches to India reached approximately 550,000 units.
India’s luxury and premium retail landscape continues to witness strong momentum, driven by rising affluence, accelerated premiumisation and a clear shift towards aspiration led consumption.
Categories such as fine watchmaking are emerging as key growth drivers, with consumers increasingly seeking brands that represent legacy, craftsmanship and innovation, complemented by immersive and experience led retail formats.
Designed with a contemporary aesthetic, the space offers an elevated retail experience, bringing together innovation, design and Swiss watchmaking excellence for the Indian consumer.
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