Fast Fashion brand Azorte, part of the eponymous USD 10 Bn Reliance Retail has opened its first standalone high street store at Kolkata in West Bengal.
The 10,000 sq ft store, spread over 2 floors is located at one of the most prominent and promising locations in the City of Joy – at Elgin Road.
The store has a wide range of collection targeted at women, men and children along with accessories under one roof.
Azorte is a fast fashion apparel label with a unique blend of contemporary Indian and international fashion that’s instrumental for self-expression.
The brand offers ease of tech-assisted shopping with smart trial rooms, scan & go with mobile devices, fashion discovery stations and self-checkout kiosks.
AZORTE products are available online on the Ajio platform.
Editor’s Note
Azorte is widely regarded as Reliance Retail’s boldest move to capture the “fast-fashion” and “mid-premium” segments in India, directly competing with international giants like Zara and H&M.
Since its launch at the Lido Mall in Bangalore in September 2022, the brand has expanded massively with 42 operational stores by April 2026.
Yousta on the other hand, also owned by Reliance Retail, is a “value-fashion” brand aimed at budget-conscious Gen Z and operates over 180 stores across India.
Reliance Trends is the “everything for everyone” store and focuses on reliability, variety, and value-for-money across all age groups and operates over 2,700 stores across India.
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