Millets, an Indian variety of grain is among the healthiest and nutrition filled food. A small section of Indians are embracing the meal due to its extremely high costs.
In a unique collaboration, the Indian Institute of Millets Research along with Millet Marvels and Nutrihub have launched a campaign urging Indians to consume “One Millet a day”.
Telugu Actor and fitness freak Actor Nagarjuna Akkineni has supported the campaign to take the concept to a larger section of the society.
Tara Satyavathi, Director ICAR-IIMR stated that one-third of the cereals we consume everyday should include millets which can be included in any meal of the day.
“Millets truly deserve their reputation as superfoods. With nine diverse varieties, each offering unique nutritional benefits, they play a vital role in maintaining good health. Rich in essential vitamins, minerals, healthy fats, and proteins, millets provide the nourishment our bodies need, naturally and holistically,” she said.
Bharat Reddy, Founder & CEO, Millet Marvels said. “As part of the launch, participants took a pledge to incorporate one millet-based meal into their daily routine, spread awareness about the benefits of millets, and nominate three others to join the movement.
This chain-based outreach is expected to accelerate the campaign’s reach across India and, eventually, globally.”
Editor’s Note
The journey of Millet Marvels began with a simple yet powerful conviction: the ancient grains that once nourished our civilisation were destined to reclaim their place in the modern world.
The brand, other being available through the traditional FMCG channels such as General and Modern Trade outlets, also retails through exclusive kiosks located at prominent parts of Hyderabad city.
Dr. Sangita Reddy, Chairperson of Millet Marvels is the Joint Managing Director of Apollo Hospitals.
Dr. A M Bharath Reddy, Founder & Brand Ambassador of Millet Marvels is a practicing cardiologist and an accomplished actor, with over 95 film appearances across Tamil, Telugu and Kannada languages.
After personally adopting and benefiting from millet-based diet, he has been actively encouraging the millet lifestyle. This insight led him to establish a start-up, Millet Marvels in 2020.
Millet Marvels is dedicated to deliver a wide range of Millet based delicious and affordable Food Products as well as Quick Service Restaurants, with the vision of changing the way India eats.
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