Lenskart launches Shunya, a 37-style eyewear collection inspired by Indian music, with five evenings of live concerts streaming on its app.
India’s eyewear market is estimated at about USD 9 billion in FY25, growing roughly 13% a year, according to Redseer data cited by TechStory.
Key players include Lenskart, Titan Eye+ and GKB Opticals. Unorganised opticians still hold about 70% of Tier 2 and Tier 3 cities, so the headroom is large.
Lenskart listed on NSE and BSE on 10 Nov., 2025, raising INR 7,278 crore. Its FY25 revenue stood at INR 6,652 crore, up 23%.
Momentum continued in Q3 FY26, with revenue of INR 2,308 crore, up 38%, and profit after tax of about INR 133 crore.
Eyewear remains largely a need-based purchase, where function often outweighs feeling. Building emotional connection beyond prescription accuracy is the next frontier for the category.
Enter Shunya, a collection of 37 eyeglass and sunglass styles under Indian Accents, launched during October 2026, just ahead of the festive season.
Shunya, meaning zero, represents the meditative space from which sound emerges. Its designs carry details inspired by the sitar, flute and lotus.
Lenskart Live: Sounds of Shunya brings 10 artists, from Backstage Siblings’ bhajan jamming to Carnatic violin, across five evenings on the Lenskart app, October 8 to 12.
In the press release, a Lenskart spokesperson said, “Shunya draws from that same spirit, translating elements of Indian music into contemporary eyewear.”
Indus, celebrating metal craftsmanship, also joins Indian Accents.
Both collections are available in Lenskart stores and on the app, so a festive shopper can hear the story first and then wear it.
Editor’s Note
Spectacles are the only product worn on the face, so they are identity first and optics second.
Lenskart is finally designing for that.
Live content turns a catalogue into a calendar. Customers return for the evening, and repeat footfall is retail’s most expensive currency to buy.
Indian Accents shows heritage themes scale when every collection owns a story. Watches, jewellery and apparel brands should take notes.
When a listed leader spends its festive season on ragas and bhajans, Indian retail gets richer. Expect more brands to follow this tune.
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