Bollywood actress Madhuri Dixit has been onboarded as a brand ambassador to promote “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” through in-store visual branding (electronic and print) along with digital media advertisements.
As a part of this association, Madhuri Dixit will endorse “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” brand products augmenting the Company’s reach across the country.
Under the branding campaign, Nandani Creation Ltd. plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along with digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.
Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited said: “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”
Padma Shri Madhuri Dixit has starred in 70+ Hindi films and her television work can be spotted as a talent judge for dance reality shows. She has won over 50+ awards for her outstanding contribution to the Indian film industry.
Jaipur based Nandani Creation Limited was founded in 2012 as an online first fashion player, offering women Indian wear. The company has three brands “Jaipur Kurti”, “Desi Fusion By Jaipur Kurti” and “Amaiva By Jaipur Kurti”. The brand is available on leading online platforms such as Myntra, Nykaa, Ajio, Tata Cliq, Flipkart, Amazon etc.