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Keventers launches ₹99 range of beverages

S. Shriram by S. Shriram
September 11, 2023
in F&B
Reading Time: 2 mins read
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For the first time ever, Keventers, the iconic milkshake brand is rolling out a range of shakes that blend affordability and exceptional flavour. Keventers has launched the “Value Shakes” range at just INR 99! In three awesome flavours, these shakes are a perfect combination of legendary taste and an incredibly accessible price point.

Over the years, Keventers has become synonymous with exquisite flavours and top-notch quality across the country. Given the competition, and rising need for an aggressive pricing strategy in the current atmosphere, the brand now brings a value-packed milkshake at an even more attractive price point than before.

Agastya Dalmia, Founder & CEO of Keventers, says, “Keventers Value Shakes is a new category for us and allows us to reach our customers at an even more accessible price point than ever before. Our journey at Keventers has always been about bringing joy through taste, and with this launch, we’re taking that mission to a new level. Affordable, delectable, and true to our quality standards – that’s the promise we’re delivering!”

The Value Shakes will be available across all Keventers outlets and online via Swiggy and Zomato.

Keventers, creator of the iconic milkshake, is India’s very own ‘Made in India’ brand. Established in 1925 by Edward Keventer, Keventers became famed for its milkshakes. Acquired by Ram Krishna Dalmia in 1940, it underwent great changes through the course of history.

From supplying to the Indian army to becoming the preferred choice for Delhiites walking around Connaught Place, the brand was then revived in 2015 by Agastya Dalmia, Aman Arora, and Sohrab Sitaram.

Keeping the vintage tone alive with its signature glass bottles, the trio has completely revamped the brand in a way that makes it strike a chord with modern-day consumers. Keventers has a brand presence across India, the UAE, Oman, and Kenya.

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