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Lenskart Studio launches “Indian Accent” collection targeting Gen Z

S. Shriram by S. Shriram
December 26, 2024
in Latest News
Reading Time: 2 mins read
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Inspired by the grandeur of Indian heritage, Indian Accent is the newest eyewear collection from Lenskart Studio. This collection fuses intricate artistry with contemporary aesthetics, offering a fresh take on luxury for all your celebrations.

Focussed on the celebratory mood that is sweeping India, from grand Indian Weddings to the Christmas celebrations, India’s leading eyewear brand Lenskart has launched this collection focussed on the Gen Z.

Be it accompanying as bridesmaid or suiting up as the best man, Lenskart Studio lets you dazzle with gemstones, delicate floral patterns, and sleek metallic details to elevate your style.

Meticulously designed to complement both traditional Indian attire and chic fusion ensembles, these frames add an effortlessly refined touch to every celebration.

What sets Indian Accent apart is its perfect blend of style and comfort.

Featuring advanced barrel hinges and adjustable nose pads, these frames are designed for long hours of wear—ideal for all-day celebrations.

Polarized sunglasses in vibrant shades like yellow, pink, blue, and brown add a pop of color while providing crystal-clear vision for sunny daytime events.

The Indian Accent collection is a tribute to individuality, heritage, and modern glamour and is available online and at select Lenskart stores.

Editor’s Note

There are an estimated 80,000 eyewear showrooms across India. Titan Eye is India’s largest offline retail chain followed by Lenskart.

Lenskart was founded as an online first retail platform in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi. Ever since, the company has raised over INR 9,000 Cr (USD 1.08 Bn) and is currently valued at INR 41,000 Cr (USD 5 Bn).

The company reported revenues of INR 5,610 Cr for FY 24, up from INR 3,928 in the previous year.

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