Chennai-based OTTO – a leading menswear fashion brand has inaugurated its 83rd Exclusive Brand Outlet (EBO) in India. The 1,600 sq ft store has come up at the temple town of Thiruvarur in Tamil Nadu, who’s car festival is world famous.
The 51st store in the state follows the recent opening at Tirupati in July 2025.
The continued expansion underscores the company’s focus on bringing premium, contemporary menswear to smaller cities and towns across India.
Mr. S. Pothiraj, Managing Director & CEO of Otto Clothing Pvt. Ltd., added, “From our first store opening in July 2012 to today, OTTO’s journey has been driven by a simple belief — style should be accessible, relevant and well-made.
The Thiruvarur store is a continuation of that promise: bringing affordable premium quality to customers who seek contemporary designs, reliable fits and value.
We have grown steadily across the South and beyond by listening to our customers and tailoring our assortment to local needs.”
Ms. Varsha Pothy Sivasankaran, Chief Business Officer – Otto Clothing Pvt. Ltd. “With this store we wanted to create more than a retail space — we wanted to give people a confident, comfortable and curated shopping experience where they can discover what truly suits them.
OTTO’s focus is to bring the best of contemporary styling and premium workmanship closer to the people of Thiruvarur, while keeping quality and value at the forefront.
Our collaborations and campaigns over the years — and our association with Mr. Dulquer Salmaan — have helped us build a language of fashion that resonates across generations.”
Otto’s Thiruvarur outlet has been thoughtfully designed with customer experience at the centre.
The aesthetics and store layout have been planned to make shopping easy and enjoyable, helping shoppers clearly see, feel and understand the fabrics and fits before they buy.
The store will showcase the brand’s seasonal and core collections with special inaugural offers to welcome local shoppers.
Editor’s Note
Tier 3 towns are becoming the darling of fashion brands in India. Higher purchasing power coupled with more disposable incomes and a growing young population has made these towns formidable for brands.
Every brand worth its salt is either present in a bunch of Tier 3 towns in India, or has store openings in the pipeline this FY.
Regional brands like OTTO, with a massive backing of Actor Dulquer Salman for over a decade, is a favourite with those seeking affordable fashion.
That the brand is already present at over 4,000 MBOs makes it more endearing to the brand’s steadily growing customer base.
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