Korean heartbeats come to a store near you!
BTS’ highly anticipated fifth studio album ARIRANG will be available across select stores of India’s leading department store chain Shoppers Stop.
Marking the comeback of the decade by the pop royalty, this release brings one of the most significant global music moments closer to Indian fans.
To enhance the fan experience, Shoppers Stop has introduced dedicated in-store experience zones.
These curated spaces will allow customers to engage with the album through immersive displays, photo opportunities, and a BTS-inspired environment, bringing fans closer to the music and the moment.
Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop said; “Our customers are at the heart of everything we do. Bringing BTS’ album ARIRANG to select Shoppers Stop stores is an extension of that commitment, giving fans access to an exclusive in-store experience.
With the growing influence of global music and fandom culture, we see this as an opportunity to connect more deeply with our younger customers and deliver experiences that go beyond traditional retail.”
Positioned as a collectible, ARIRANG features the CD, photo card set, photo book and more making it a must-have for the ARMY and collectors alike.
Inspired by the traditional Korean folk song ‘Arirang’, the album blends BTS’ Korean roots with universal themes of identity, emotion, and resilience, resonating across cultures and generations.
Editor’s Note
Korean Pop Music, commonly known as K-Pop has become quite a rage in India over the last decade. From local fan clubs to casual get togethers, Korean music has taken the GenZ by storm with their unique style of music.
Shoppers Stop, the pioneer of organised retailing in India has created yet another experiential moment for its customers and K-Pop fans alike.
Established in 1991, the chain operates 110 stores alongside 11 locations of Home Stop and 79 specialty stores of brands such as M.A.C, Estee Lauder, Nars, Armani, Prada, SS Beauty, etc.
The parent company also operates 81 INTUNE fast-fashion value retail format as well as 21 airport locations, at Mumbai, Bangalore and Hyderabad.
For FY 25-26, Shoppers Stop Ltd reported annual revenues of INR 6,075 Cr, reporting a grown of 8% y-o-y.
For the same period, Net Loss grew from INR 14 Cr in the previous year to INR 46 Cr during the recent year.
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