Yuvraj Singh's PROTOCOL32 packs 32 ingredients into one daily sachet, backed by published doses and blood tests, in India's growing nutraceuticals market.
One sachet, 32 ingredients, 10 health pillars and a blood report to prove it. Yuvraj Singh’s PROTOCOL32 debuted in Mumbai on 30 October 2026.
Singh co-founded it with Belwas of Ingex Labs; Prashant Pitti is founding partner and investor, while Dr. Anurag Agrawal co-developed the formulation.
Yuvraj Singh, Co-founder, PROTOCOL32, told Entrepreneur India, “I wanted to build something people can check in their own blood report.”
It is not on open sale. Invited subscribers get small batches, published doses, and blood tests paid for on day 1 and day 90.
India’s nutraceuticals market was about 84,000 crore in 2025 and is projected to grow 11% annually through 2034, according to IMARC.
Wellbeing Nutrition, OZiva, HealthKart and Fast&Up have built loyal followings in daily wellness, giving PROTOCOL32 a mature, health-aware audience to speak to.
Corporate money is following: Hindustan Unilever bought the remaining 49% of OZiva for 824 crore, and Honasa paid about 135 crore for 58% of Fluence.
Singh knows this space, having backed nutrition brand Wellversed in 2020, co-launched snack brand Twiddles, and joined healthcare venture UN:BLOC in August 2026.
Trust is the test: some doctors have questioned evidence and dosage, while the brand says it targets healthy adults and published reasons for rejecting 74 ingredients.
If day-90 reports show measurable gains, PROTOCOL32 could shift India’s supplement conversation from claims to evidence, one verifiable sachet at a time.
Editor’s Note
Raw material alone costs 38 a sachet, roughly 1,150 a month. Publishing that number is a quiet masterstroke: it invites the consumer to judge the margin, and earns trust before the first sale.
Invitation-only access also solves a problem mass brands cannot: scarcity builds desire while small batches protect quality and keep promises verifiable.
The test will be scale. Can personalised proof survive thousands of members? Lab partners, doctors and data discipline will decide.
Get that right, and Indian wellness may finally learn to measure first, market later, with consumers healthier and brands wiser.
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