It’s been over 15 months since Corporate India began WFH as a concept, perhaps first of its kind in the country in the past 50+ years. Until Apr. ‘20, professionals across industries, from FMCG to Pharma, Media to Education thought “WFH” was restricted only to a few industries, especially the IT & ITES. However, thanks to repeated lockdowns from Mar. ‘20 sporadically across the country, most industries have come to terms with this concept. So, when people spend more time at home, juggling between work and leisure, sleep becomes an important aspect of daily lives. In fact, many studies have suggested that a good quality (and not quantity) of sleep is required for children and adults to stay healthy and to beat chronic illnesses such as Diabetes.
Peps is India’s largest inner-spring mattress company in association with Restonic Corp. USA, and offers a comprehensive range of mattresses, pillows, comforters, protectors and other accessories enabling quality sleep. Crafted with 100% imported raw materials, Peps offers products, solutions geared for supreme sleep comfort that meets the stringent International standard specification quality control norms and is ISO 9001:2008 certified. Peps is a 7 times recipient of ‘Consumer’s Best Buy’ award; is a member of the ISPA and fully caters to the ever-changing needs of consumers as the first innerspring based therapeutic mattress brand of the country. The company, which sells its products offline and online is now focussing on the e-commerce opportunity even as consumers are ordering everything from grocery to fashion, footwear to pillows and mattresses online.
Mr. Madhavan, Managing Director of Peps Industries, said “The mattress industry has just begun to see consumers feeling more confident with online purchases. As a durable product with a high price value, the industry is trying to remove intermediaries between the consumer and the manufacturer, and the D2C model has grown in importance. This move serves to eliminate the use of flash sales to fulfil orders through third-party sellers. Our products are available on leading e-commerce sites, but we had already expanded our online stores as a means to avoid these loopholes in third party selling. This is a welcome step by the government to improve buyer-seller transparency in online sales.” The Indian Government is planning to bring newer and stricter guidelines to control price monopoly and flash sales which act as a deterant towards profitable means of selling online.
Additionally, Peps Industries has recently launched a new mattress – Peps Cameo. This will be India’s first soft-top jersey mattress, with 12 noteworthy features that distinguish it from other products in the market. The company has grown 13% CAGR since its inception and has a record turnover of Rs. 400 Cr pa with a 90% market share within its segment.