India is one of the world’s fastest-growing premium mobility markets, driven by rising affluent consumers and evolving luxury lifestyles.
Today’s aspirational customers seek more than a product – they seek self-expression, personalisation, community and immersive brand interactions.
TVS Motor has gone beyond the product to create exciting and engaging brand worlds through community, experiences, merchandise, accessories and multiple collaborations which will be a part of the journey at TVS Paddock.
This strategic initiative marks a significant milestone in the company’s premium mobility journey, bringing together immersive brand engagement, personalised service, and aftersales support under one distinguished retail ecosystem.
Sudarshan Venu, Chairman, TVS Motor Company said, “TVS Paddock is our strategic commitment to redefining premium ownership by bringing together innovation, personalisation, and immersive engagement to build deeper customer connections.
The future of premium motorcycling will be defined by the experiences, communities, and ecosystems we create around them.
As premium motorcycle customers continue to evolve, seeking deeper, meaningful and holistic engagement, TVS Paddock will cater to these aspirations and deliver a truly elevated brand experience.”
TVS Paddock is designed by Checkland Kindleysides, a boutique retail design agency specialising in culture-shaping retail experiences from London, UK.
The new retail channel would meet the evolving needs and aspirations of premium motorcycle enthusiasts and reimagines the customer journey – from first interaction to lifelong ownership.
TVS Paddock is scheduled to be launched in Q2 FY27 through an exclusive premium retail channel with the company planning to retail its Norton motorcycles and upcoming premium vehicles exclusively through this format.
Editor’s Note
Maruti did successfully what, FIAT failed to achieve.
Back in the early 2000s, FIAT Automobiles joined hands with the TATA Group to retail its Uno and Linea models through the TATA Motors showrooms.
What followed ranged from bewilderment to embarrassment, anguish over poor after sales service leading to a huge dip in sales of FIAT automobiles.
Maruti, on the other hand created the NEXA showroom network, to retail its premium cars and SUVs, which has been a hit from day 1.
For FY 25-26, TVS Motors sold over 42 lakh vehicles, which included Scooters (45%), Geared Motorcycles (33%), Mopeds (12%), and EVs (8%).
To offer a differentiated consumer retail experience for its Norton range of racing-inspired motorcycles, TVS Motors is gearing up for its newest retail format.
TVS Acquired UK-based, 122 year old Norton Motorcycles in 2020 for USD 20 Mn in a distress sale and would compete in the high performance, highly aspirational segment of 2 wheelers alongside Triumph, BMW Motorrad, Ducati, etc.
Since FY 2016-17 to FY 2025-26, TVS Motor Company has transformed from a value-driven mass-commuter brand into a global, high-margin premium mobility leader.
The company has reported a top-line revenue of INR 47,270 Cr, growing at an impressive ~15% CAGR while Net Profit grew at a CAGR of 28% over the last 5 years.
Sudarshan Venu officially took over as the Chairman and Managing Director of TVS Motor Company on August 25, 2025 from his predecessor Sir Ralf Speth.
Venu Srinivasan, grandson of TVS Group founder T.V. Sundaram Iyengar, is currently the Chairman Emeritus of TVS Motor Company under whose multi-decade stewardship, TVS Group has transitioned from an economy-driven domestic brand into a global top-tier mobility powerhouse.
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