Apparel Group India’s brand CHARLES & KEITH launched its Spring 2023 collection with leading KOLs, stylists and media members at Radisson Blu, Nashik. The event’s concept reflected the playful mood of the campaign with inventive and colorful display & photo-op set-ups.
The main highlight of the Spring 2023 collection is that it celebrates the transitional season in all its glory. It is largely inspired by the cottagecore and craftcore aesthetics, yielding soft, feminine, and cozy chic designs perfect for everyday wear. Key trends include tactile crochet textures, pretty pastel hues, and dainty floral prints.
Apparel Group manages several international brands in India through a franchise model. Some of its global associations include ALDO, Bath & Body Works, Beverly Hills Polo Club, Victoria’s Secret, among others. The group operates over 120 stores across India, mostly present in the top tier-Malls.
Actress Janhvi Kapoor, daughter of Late actress Sridevi and Producer Boney Kapoor is the face of ALDO in India.