F&B

Coffee Club changes logo colours for Pride month

Chai Kings served over 1 lakh fans during IPL outing

1441 Italian Pizzeria expands in Mumbai

72% of CoD are Rs. 2,000 notes: Zomato jokes

Roastea opens at Palladium Ahmedabad

Burger King awaits Spiderman

E-Commerce

FirstCry opens 8,000 sft store – largest in India
Babycare

FirstCry opens 8,000 sft store – largest in India

April 1, 2023
Flipkart spent Rs. 15,020 Cr to earn Rs. 10,476 Cr in revenues
E-Commerce

Flipkart spent Rs. 15,020 Cr to earn Rs. 10,476 Cr in revenues

December 15, 2022
Big Basket spent Rs. 1.10 to earn Re. 1 in FY 21-22; Losses climb 4x
E-Commerce

Big Basket spent Rs. 1.10 to earn Re. 1 in FY 21-22; Losses climb 4x

October 11, 2022
Vinod launches 100% Virgin Aluminium Cookware
Indian Ecomm

Vinod launches 100% Virgin Aluminium Cookware

January 21, 2022
No Result
View All Result
Tuesday, June 6, 2023
  • Login
Retail Updates
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • Coffee
    • Cloud Kitchens
    • QSR
    • Traditional
    • Tech Delivery
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • People
      • Movements
      • Obituary
    • Industry Info
    • Global
      • Amazon
      • Apple
      • Starbucks
      • Shell
      • Walmart
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Britannia
      • Colgate
      • Future Group
      • Dabur
      • HUL
      • ITC
      • Marico
      • Nestle
      • Patanjali
      • Reliance
      • Reckitt
      • Shoppers Stop
      • Tata Group
    • Listed Cos.
  • Specialty Retail
    • Airports
      • AAI Airports
      • PPP Airports
      • International Airports
    • Travel Retail
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Beauty Services
    • Babycare
    • Liquor
    • CDIT
    • Grocery Retail
    • Pets & more
    • Home Improvement
    • Kidswear
    • Books
    • Athleisure
    • Pets & more
    • Leather
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note
Retail Updates
No Result
View All Result
Vahdam (Tea) launches Spices

Vahdam (Tea) launches Spices

by Editor
March 26, 2023
in Indian FMCG - Food
Reading Time: 2 mins read
0

After 8 years since starting-up VAHDAM® India as an online tea brand, the company has now launched a new category, Spices. The brand has tied-up with Michelin star Chef Vikas Khanna, who has been leading the charge of popularising modern Indian cuisine in the West and making India proud for several years now!

Vahdam was started by Bala Sarda in 2015, a fourth generation entrepreneur who’s family has been involved in tea exports for decades. By per capita, Indians are the largest consumers of tea and India grows the second most quantity of tea after China. India produced 1.2 million tons of Tea in 2022 and the production is expected to grow at a CAGR of 4.5% until 2030. The country exports over Rs. 6,000 Cr (USD 700 mn) worth Tea annually and the domestic market is sized at 13,000 Cr (USD 16 Bn). over 90% of premium Tea produced in India is exported, ironically, as the price conscious Indian market is largely mass-oriented with a majority of consumers preferring low- medium quality of tea varieties for day today consumption at home and outside. An average Indian consumes 0.83 Kg of tea annually.

YOU MAY ALSO LIKE

ITC Foods expands millet portfolio

Bira91 partners with Mumbai Indians

Coming back to the new launch that is spices, it is quite obvious that the company wants to capitalise on its existing consumer base, half of which are in the US. This is a market that Vahdam has always focussed on, rather than domestic distribution via the traditional kiranas or D2C ecommerce, both of which are highly competitive.

We are excited to announce the launch of our range of fresh, ethically sourced, single origin spices from the finest farms in India.

In collaboration with Michelin star awarded chef, @TheVikasKhanna, we are ready to elevate your everyday cooking!

Exclusively available in 🇺🇸 pic.twitter.com/U1nvT168H0

— VAHDAM® India (@VahdamTeas) March 12, 2023

In Sep. ‘21, the company raised Rs. 174 Cr in Series D funding round, with an existing fund raise of Rs. 290 Cr. The FY ‘21 revenue from selling Tea was Rs. 160 Cr and most recent figures have not been shared by the company. Bala Sarda, the company’s Founder had then told Your Story “The pandemic has accelerated our growth, given the shift towards high quality and trusted wellness products, and larger adoption of ecommerce globally. We are excited to have IIFL AMC join our mission of building one of India’s most loved consumer brands in global markets“.

The pandemic has indeed altered consumer spending habits and shopping for tea is among them. A host of D2C brands (read: ecommerce-led) have joined the fray, while the competitiveness factor is far higher on the digital space, due to fewer number of customers than the traditional mom & pop / department stores.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Like this:

Like Loading...

Related

Tags: ChefD2CmichelinspicesteaVahdam
ShareTweet

Related Posts

ITC Foods expands millet portfolio
Indian FMCG - Food

ITC Foods expands millet portfolio

May 19, 2023
Bira91 partners with Mumbai Indians
Indian FMCG - Food

Bira91 partners with Mumbai Indians

May 2, 2023
Milky Mist launches premium ice-cream
Indian FMCG - Food

Milky Mist launches premium ice-cream

April 18, 2023
ITC Master Chef Creations x RCB
FMCG Food

ITC Master Chef Creations x RCB

April 9, 2023
Wow! Momo launches ₹69 Consumer packs
F&B

Wow! Momo launches ₹69 Consumer packs

April 9, 2023

Specialty Retail

Hrithik Roshan to endorse Zebronics Smart Tv range
CDIT

Hrithik Roshan to endorse Zebronics Smart Tv range

by Editor
June 3, 2023
0

Bollywood actor and superstar Hrithik Roshan will endorse the latest range of Zebronics Smart TV range, continuing his 6-year partnership...

Read more
Prestige launches industry first – smart kettle

Prestige launches industry first – smart kettle

June 4, 2023
Tanishq launches all women store in NCR

Tanishq launches all women store in NCR

May 30, 2023

FMCG & Grocery

Deep Rooted suspends Chennai operations

ITC Foods expands millet portfolio

Bira91 partners with Mumbai Indians

Entertainment

NY Cinemas opens in Guwahati
Multiplex

NY Cinemas opens in Guwahati

by Editor
May 15, 2023
0

Bollwood actor Ajay Devgn owned NY Cinemas, the multiplex chain has opened its cinema at Assam. The facility is located...

Read more
PVR Cinemas admits reduce in Q3 compared with 2019

PVR Inox launches special shows for Re.1/-

April 20, 2023
PVR+Inox – the making of a behemoth

PVR+Inox – the making of a behemoth

May 31, 2023

Search

No Result
View All Result

Who We are…

Retail Updates strives it’s best to curate the latest in the world of Retailing from across the world and offers insights and analyses.

  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • Coffee
    • Cloud Kitchens
    • QSR
    • Traditional
    • Tech Delivery
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • People
      • Movements
      • Obituary
    • Industry Info
    • Global
      • Amazon
      • Apple
      • Starbucks
      • Shell
      • Walmart
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Britannia
      • Colgate
      • Future Group
      • Dabur
      • HUL
      • ITC
      • Marico
      • Nestle
      • Patanjali
      • Reliance
      • Reckitt
      • Shoppers Stop
      • Tata Group
    • Listed Cos.
  • Specialty Retail
    • Airports
      • AAI Airports
      • PPP Airports
      • International Airports
    • Travel Retail
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Beauty Services
    • Babycare
    • Liquor
    • CDIT
    • Grocery Retail
    • Pets & more
    • Home Improvement
    • Kidswear
    • Books
    • Athleisure
    • Pets & more
    • Leather
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
%d bloggers like this: