Viacom18 Consumer Products announced the launch of its first Roadies Koffeehouz at International Business Centre, Surat, marking its flagship outlet in Gujarat. The cafe aims to bring together Roadies enthusiasts to unwind and relax, powered by specialty coffee and freshly prepared gourmet food. The concept is already present in Punjab, at Chandigarh, Ludhiana and Patiala with plans to add 20 more outlets this year.
The inauguration saw a host of celebrrities in attendance including DJ Nikhil Chinapa, former Roadies personalities Sohail Singh Jhuti, Yukti Arora, and Abhimanyu, along with actors Devanshi Vyaas and Yuvraj Gadhvi of Colors Gujarati ‘Sorathni Mrs Singham’ fame.
The 5,000 sq ft cafe will offer fans and visitors an exceptional dining experience with great ambience, beverage and food which will be open 24/7. Customized to local preferences, the menu features specially curated multicuisine all-vegetarian options including plant-based protein dishes and non-onion and non-garlic options, all freshly prepared using gourmet ingredients by internationally trained chefs.
Roadies Koffeehouz offers an outdoor dining option, with an event space that makes it an ideal location for evening dates, hangouts, and corporate get-togethers. In the true Roadies spirit, it will host contests, performances and engagement activations that recognize local talent, while giving a platform for Bikers, young artists, entertainers, rappers, dancers, and comedians. The outlet is designed with décor inspired by Roadies, including a striking neon bike.
Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “The response for the Roadies Koffeehouz experiential franchise has been very encouraging, with all our current outlets gaining immense popularity across cities. Surat, with its incredible fanbase, was the next most inevitable destination for us. We will soon expand in Ahmedabad and Valsad, consolidating our leadership position in Gujarat, which is a key market for us. We look forward to launching around 20 outlets by the end of 2024.”
DJ Nikhil Chinapa, said, “Roadies is a country-wide cultural phenomenon and Roadies Koffeehouz is an experience that will keep fans connected in a brilliant, immersive way. With such an interesting ambience and experience that brings alive the true Roadie spirit, I’m sure it will become a go-to destination for fans in Surat.”
Sahil Baweja, CEO Roadies Koffeehouz and Director Leapster Restaurants said, “Our goal has been to capture the phenomenon that is Roadies and create a coffee and food offering that is unparalleled in its ambition for quality and taste. From our chefs to our servers, each team member has imbibed the spirit of Roadies, ensuring the flavours represent adventure and thrill and the in store experience is as entertaining, memorable and comforting. Our coffee program is led by top coffee roasters and food is made with bespoke ovens and grills ensuring no compromises on quality, speed and experience.”
Ankit Gupta, Director at Roadies Koffeehouz/ LeapsterRestaurants said, “Punjab was a great start for us- with our rapid expansion to 6 operational and 4 under construction Roadies Koffeehouz outlets. We will continue our focus on profitable unit economics across Surat and hope to ride the Roadies wave across Gujarat.”
Sanjay Shingala, Franchise Partner for Surat said, “I am very excited to be the first franchisee of Roadies Koffeehouz in Gujarat. The teams at Viacom18 Consumer Products and Leapster Restaurants have created a high energy outlet which is the first of its kind in Surat. We already have an overwhelming response and hope to make this the perfect destination for the youth and families.”