Actress Samantha has been shooting for her upcoming film Sakunthalam for a long while now. In the meanwhile, she seems to have found time to explore the category and health foods and also invest in the hyderabad based start-up “Noursh You”. Samantha Ruth Prabhu’s investment comes as part of Nourish You’s seed funding round of USD 2 Mn in Jan. ‘23 along with Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox; Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai, Co-Founder, Gruhas Proptech, Abhinay Bollineni, CEO, KIMS Hospitals, among others.
Founded in 2015 by Rakesh Kilaru, Krishna Reddy and Sowmya Reddy, the Hyderabad-based startup sells quinoa and chia seeds-based products including nut mixes, edible seeds, flour and meal mix. The startup sells these products via its website and ecommerce marketplaces such as Flipkart, BigBasket and Amazon, among others.
Speaking on her investment in Nourish You, Samantha Ruth Prabhu said, “Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet based clean-label vegan superfoods. I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business.”
In addition to her investment, Samantha has also launched Nourish You’s first plant-based, vegan, and lactose-free milk alternative – Millet Mlk. The new product marks the company’s foray into the alternative dairy category, and is an outcome of two years of research on innovative millet-based products undertaken by Nourish You. The United Nations had declared 2023 as the International Year of Millets and Nourish You is well-positioned to support the Government of India’s vision to make India a global hub of millets.
Krishna Reddy, Co-founder, Nourish You said, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours. Her investment in the company is a testament to the products we have developed so far and the success we have achieved. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.”
On introducing Nourish You’s Millet Mlk, Sowmya Reddy, Co-founder, Nourish You further added “I have been lactose intolerant since birth, and always saw my mother struggle to find non-dairy alternatives that were nutritious, delicious, and of good quality. This inspired me to join the development of Millet Mlk at Nourish You. The difficulties and challenges in finding dairy-free alternatives are significant even today and Nourish You’s Millet Mlk fills these gaps. The product is Nourish You’s commitment and answer to consumers like myself; it is nutritionally rich, tastes great, and 100% pure goodness.”