Heads Up for Tails (HUFT) has launched Dash Dog, an advanced engineered line of products designed to aid pets and pet parents in living active lives. Based on extensive consumer insights and research, Dash Dog offers a range of innovative products that cater to the needs of pets who lead active lifestyles.
Recognizing the opportunity to add value to consumers, the brand has developed Dash Dog, a line of products that support both indoor and outdoor activities for dogs, while ensuring their safety, comfort, and engagement.
Rashi Narang, Founder of Heads Up For Tails says, “We believe that dogs are meant to lead lives that include sufficient exercise and playtime and our products reflect that philosophy. Supported by deep data insights, consumer trend analyses and usage feedback, Dash Dog has been engineered to aid and encourage an active lifestyle for pets. As an unparalleled selection of athleisure gear for dogs, the brand is also modern and designed for being on-trend“.
The brand offers a wide range of high-quality pet products such as Easy Walk Harnesses, 6 Way Leashes, On-The-Go Reversible Mats, Chew Toys, Comfort Toys, Floatable Fetch Toys, Rope Toys, Eclipse Bowls, and more.
Heads Up For Tails has the largest and widest pet-care retail of 75+ stores in 15 cities. The company has manufacturing and R&D setups in Delhi and Bangalore. HUFT products are also available for online purchase on their own website and across marketplaces like Amazon, Flipkart, Blinkit, and Dunzo. With over 400 India-first category-defining products, all of which make the brand a market leader in the pet care category, HUFT is a trusted destination for pet parents across the country.
Founded by Rashi Narang, and co-founded by Sandeep Atmaram & Ridhima Coelho, HUFT provides a wide range of solutions for dogs, cats, and small animals across food, treats, toys, walking accessories, litter, supplements, and much more.
The company was launched in 2008 and has raised USD 50 mn till date from marquee investors such as Sequoia, Verlinvest among others over 4 rounds, according to Crunchbase. The company had a revenue of Rs. 125 Cr and incurred a loss of Rs. 12.6 Cr for FY 2122. The Indian pet care market is estimated to be around Rs. 85,000 Cr (USD 10 Bn) pa. The market is largely semi-organised and the pet care items are mostly imported from China and Europe.
