Electric One appoints Mr. Guido Quill as COO

Electric One has appointed Mr. Guido Quill as its Chief Operating Officer. A German national with over 30 years of international business exposure across multiple continents, Guido has successfully helped steer “Electric One” since its inception as a Brand Guardian and Co-Founder and now he will assist the overall operations to scale with dealer viability as top priority.

Mr. Amit Das, Founder & Group CEO-Electric One Holding Pvt Ltd. said, “Guido brings into the table German operational efficiency and process management skills to fuel the growth of Electric One in this dynamic EV Market of India.”

Mr. Guido Quill said “I am excited for my new role as COO and this brings new responsibilities and challenges as well. I am confident that Electric One is well ahead of the curve in its journey to be One of the Best companies in the EV space globally “Think Electric Think Electric One”.

Electric One has emerged as a one of India’s largest EV store chains with presence across 80 cities in 20 states with 110+ showrooms and has served over 10,000+ customers. It has a thriving partnership with 20 top brands and 15 High speed models under one roof, making it one of the most successful franchise companies of the country.

Electric One has started expanding globally and will be launching soon in Sri Lanka with former cricketer Mr. Arjuna Ranatunga as its JV partner in the island country. It is already represented in Dubai.

Multibrand automobile retail is in its infancy in India. Until now, over the past 4 decades, automobile brands have encouraged its dealers on expanding across geographies, no matter how thin the margins are. In fact, many have an exclusive arrangement with dealers that their immediate blood relations such as parents, children, silbings and spouses are not allowed to take up competition brands.

EV retail is however changing the course with players such as “Electric One” emerging in the market. It is almost impossible to manage the business profitability with just one brand in the dealership, unless the brand is spending crores of rupees in advertising and marketing. The only feasible solution seems to be multi-brand EV retailing.

India’s EV market is estimated to be around Rs. 12,000 Cr (USD 1.5 Bn). One of the biggest challenges for EV enthusiasts to procure an electric vehicle is the fast charging point, which is around 1,500 across India. The only way to increase EV adoption is by offering more number of fast charging units. Oil Marketing Companies such as Indian Oil and Shell have committed to significatly increase the number of charging units in the country.

India sold 11,52,021 (1.1 mn) units of EVs in FY 21-22. This includes 2W, 3W, 4W and commercial buses. Over 60% of all EVs sold are 2W, which promise an estimated savings of Rs. 1.40 lakhs over a period of 7 years against a petrol 2-wheeler.