Smytten, India’s largest tech-enabled D2C product discovery & trial platform, launches Indore’s first-ever product trial experiential store at Phoenix Citadel Mall, Indore. The brand has an offline presence in Noida (NCR), Chandigarh, Bhopal, Surat and Udaipur. The Indore store is an extension of Smytten’s unique proposition as it aims to solve for a meaningful and deeper engagement between new-age D2C brands and consumers during the pre-purchase phase.
The store has 800+ products to try from leading brands like Plum, mCaffeine, Colorbar, Just Herbs, Power Gummies, The Man Company and more. It hosts trial packs across lifestyle categories, wherein shoppers can grab them to try later in the comfort of their homes.
Siddhartha Nangia, Co-Founder of Smytten, said, “We are excited to launch Indore’s first-ever experiential store, where shoppers can try out products from trending brands and provide valuable feedback through our seamless app interface. Our vision behind Smytten has always been to create an unforgettable pre-purchase experience for Indian consumers. With our offline presence, we aim to connect better with the ever-evolving consumers. The Indore store offers a whole new experience and a wide range of products for consumers to try.”
Customers can take their pick from categorised sections of ‘trial packs’ or walk to the ‘trending aisle’ for a curated discovery experience featuring top trending brands. One can grab up to six trial packs to try at home by paying a nominal fee at the experiential store, which they can further redeem on shopping full-size products from the Smytten app.
The store will help D2C brands understand consumer preferences to build optimised product-market fits.
Smytten intends to aggressively expand its retail footprint to offer an omnichannel experience to consumers in many Indian cities. The objective is to facilitate and provide customers access to the top trending lifestyle brands during their purchase decision journey.
For most new-age D2C brands, their primary sales channel remains online. With Smytten’s offline presence, the partner brands will get offline exposure in tier 2 markets. The store’s aesthetic curation caters to the needs of millennials and Gen Z consumers by providing a unique and tasteful retail experience.
Smytten was launched by ex-Unilever and Google executives, Siddhartha Nangia and Swagata Sarangi, respectively. It hosts 1,200+ brand partners on its platform across lifestyle categories, ranging from fragrances, beauty & makeup, male grooming, food & beverages, baby & mother care, and health & wellness, and offers product samples to consumers across these categories to help them make the right purchase decisions.
It also offers its brand partners a suite of services, data & insights needed for scaling up customer acquisition, product development & channel expansion.
Smytten has raised a total funding of Rs. 182 Cr (USD 22.2 Mn) over 8 rounds . It’s first funding round was on Nov 17, 2015. It’s latest funding round was a Series A round on May 12, 2022 for USD 12.9 Mn.
Smytten’s losses spiked over 7X to Rs 25.7 crore in FY22 while its revenue was Rs 60 crore during FY22.