Engage Perfume Sprays by ITC with eco-friendly technology launched

On World Environment Day, ITC has launched its innovative Engage L’amante Luxury Perfume Sprays. The new offering embodies the fragrance of the future, with an eco-friendly, technology enabled propellant. Combining state-of-the-art Bag on Valve technology with superior and unique scents, this range sets a new standard in the world of perfumery in India.

By creating a barrier system that preserves the integrity of the fragrance by separating the liquid product from the propellant, this BoV technology allows the fragrance to dispense, providing a delightful olfactory experience.

Consciously combining luxury and sustainability, the new offering elevates consumer sensorials through a feather-like soft touch spray. Designed for those seeking not just an indulgent but an eco-friendly experience, Engage L’amante Luxury Perfume Sprays envelop users in an aura of sustainability and elegance, setting the product apart from traditional aerosols.

Sameer Satpathy, Chief Executive, Personal Care Products BusinessDivision, ITC Limited, said – “ITC Engage has always been at the forefront of redefining the fragrance category through innovation. Today, we bring a game-changing technology that supports a sustainable tomorrow and is a testament to ITC’s commitment on pushing boundaries and creating unforgettable olfactory experiences. The brand takes a conscious step towards making fragrances sustainable through the introduction of eco-friendly propellant in Engage L’amante Luxury Perfume Sprays.”

The Engage L’amante Luxury Perfume Sprays consists of two exquisitely crafted fragrances– Engage L’amante Sunkissed and Engage L’amante Intensity.

With a cheerfully vibrant blend of citrus and berries, followed by a calming, woody trail, reminiscent of white driftwood by the shore; Engage L’amante Intensity is a perfect perfume spray to draw out the intensely joyful expression of love.

The Engage L’amante Sunkissed is a modern fragrance that thrives on contrasts. Effervescent with fruity, citrus notes and strong with hints of Tuberose and Jasmine, and an earthy, Sandalwood trail, creates a truly addictive fragrance.

According to WebMD, Deodorants offer two forms of protection against odour. The first is antimicrobial properties that reduce the number of bacteria producing odour. The second is a fragrance that masks odour that is produced. Antiperspirants, meanwhile, block your body’s eccrine glands, which make sweat.

The deodorant market globally is currently estimated to be USD 25.70 Bn annually, according to Statista. In India, the market was Rs. 3,300 Cr in 2022. ITC Engage perfume sprays had a 10.5% share of the market, with an estimated turnover of Rs. 300 Cr for 2022. FOGG, Nivea, Axe, Park Avenue, Wild Stone and Denver are among the leading deodorant brands in the Indian market.