Godrej Consumer Products Limited (GCPL) unveiled Godrej Magic Floor Cleaner – a unique ready-to-mix floor cleaner that is affordable and sustainable, exclusively in the state of Maharashtra.
This product is launched exclusively for Maharashtra and is all set to revolutionize the INR 1500 crore floor cleaner category.
The ready-to-mix floor cleaner comes in a convenient combi-pack (bottle + refill) priced at Rs. 55, with refills available separately for Rs. 40. The innovative disruptor brings down the cost of floor cleaners by approx one-third in Maharashtra. Godrej Magic Floor Cleaner provides the protection of superior disinfectant floor cleaners at the price of phenyl.
With just one small sachet, a 500ml bottle of floor cleaner can be created, making it an affordable option for households. To use, the user has to empty the content of the gel sachet into a bottle and add water to make the floor cleaner.
With a price point comparable to local phenyls, Magic floor cleaner provides an impressive 99.9% germ protection and superior cleaning, surpassing many local alternatives.
Godrej Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. GCPL ranks among the largest Household Insecticides, Air Care and Hair Care players in emerging markets of India, Indonesia, and Africa. In Household Insecticides, GCPL is the leader in India, the second largest player in Indonesia, and are expanding our footprint in Africa.
Godrej is the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. The company ranks number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
The India household cleaners market size reached USD 7.5 Bn in 2022. IMARC Group expects the market to reach USD 21.9 Bn by 2028, exhibiting a CAGR of 18.9% during 2023-2028.
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