SUGAR Cosmetics, India’s leading omnichannel beauty brand has opened its 200th exclusive store. The 200th store comes within a year of opening its 100th store last year. With this recent store, SUGAR now has the highest number of beauty stores in India.
The new store has come up at the city’s famed Mantri Mall, Malleswaram. Spread over 450+ sq ft, the store has created a vibrant and immersive shopping experience for make-up enthusiasts. Housing trending picks across categories such as Lips, Eyes, Face and more, the store is sure to be a favourite for those seeking personal cosmetics.
The store has trained beauty advisors and cutting-edge product range of 550+ SKUs such as foundations, highlighters, BB creams, concealers, lipsticks, eyeshadows, bronzers and even skincare.
Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics said, “The launch of our 200th SUGAR store in Bengaluru at a record-breaking pace after the inauguration of our 100th store a year ago is a strong testament to the loyalty of our customers and hard work of our team. We are incredibly humbled to reach this momentous milestone of expanding to 200 brand owned stores nationally (also the 40th store in the southern region).”
“SUGAR is on a mission to celebrate the everyday YOU with meticulously curated products for Indian skin tones. Since the opening of our first store, SUGAR has witnessed the evolution of the Indian beauty enthusiast who is aware of and chooses high-quality makeup for herself. We have always enjoyed strong traction from the brand in the south and are committed to further expanding our retail network across this region. As the beauty industry evolves, SUGAR will continue to remain at the forefront and offer innovative and inclusive products that inspire self-expression and foster self-confidence,” she added.
Actress Tammannah Bhatia, SUGAR’s brand ambassador said, “A huge congratulations to SUGAR Cosmetics on their 200th store’s record-breaking opening. SUGAR has made space not only in mine, but every Indian woman’s vanity! I have always admired the brand and aligned with its core vision of providing women access to premium quality makeup products specifically catering to Indian skin requirements. This announcement makes me feel extra special as SUGAR is expanding its reach for a diverse range of makeup enthusiasts from the South. I am happy to be a part of this milestone with SUGAR.”
SUGAR Cosmetics started as a direct to consumer (D2C) brand in 2015. Over the last few years, the brand has rapidly ventured into offline retail starting in 2017 via partnerships with large format retailers and general trade stores. The brand’s first exclusive store was launched in 2019 and soon became a popular destination for beauty enthusiasts.
SUGAR Cosmetics is currently available at 45,000+ retail outlets across 500+ cities with the southern region being a key market for the brand, housing the second highest number of retail touch-points. Since the pandemic slowly started to end, SUGAR has consistently continued to double-down its exclusive stores.
SUGAR aims to expand its offline reach to over 100,000+ stores by next fiscal year by augmenting rapid retail expansion and visual merchandising with core focus on product innovation.
The brand also extended the celebrations to popular social media platforms where it enjoys a loyal fan base of over 2.7+ million followers on Instagram (largest by any Indian consumer brand) and 1.4+ million on YouTube.
Sugar Cosmetics was valued at Rs. 4,200 Cr (USD 500 Mn) in its last funding round in May 2022. The company has till date raised USD 87.5 Mn over six rounds from marquee investors including L Catterton, Elevation Capital and Stride Ventures. The company reported Fy 21-22 annual revenues of Rs. 221.80 Cr, up from Rs. 126.34 Cr in the previous year. The company has spent one-third, or Rs. 97 Cr in advertising expenses, of its total expenditure of Rs. 300 Cr for the said fiscal.
