House of Masaba is back to delight its patrons in South Mumbai. the new store is located at Kala Ghoda. Masaba Gupta is an ace designer and daughter of Bollywood actress Neena Gupta and ace cricketer from the West Indies, Sir Vivian Richards.
At the age of 19, she unveiled her groundbreaking debut at the Lakmé Fashion Week.
The new store is focused on occasion and bridal wear, the new design identity features a fusion of repurposed brand motifs, coupled with an old world charm.
The store stands out with its minimalist and artistic approach, with the signature palm design on the floor and textured ivory walls, with bursts of fire red. Jute and Persian carpets add a regal touch to the otherwise muted space, while a special corner adorned with idols of Lord Shiva, Garuda and Goddess Gauri, which radiate positive energy.
The store offers all category extensions on display, with a wide selection of bridal and festive outfits and dedicated spaces for beauty and jewellery.
Masaba’s prolific portfolio encompasses diverse clothing lines, such as Indian wedding solutions, festive wear and luxe resort wear, which are all imbued with the brand’s distinctive hues, motifs, and aesthetics.
In Jan. 2022, Aditya Birla Retail acquired a 51% stake in the brand for Rs. 90 Cr (USD 12 Mn). The brand began its journey in 2009.