Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL) had recently unveiled Godrej Magic Floor Cleaner – a unique ready-to-mix floor cleaner that is affordable and sustainable. Now, the brand has announced Bollywood actor Anil Kapoor as the brand ambassador. The actor hasteamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.
Speaking on the launch of Godrej Magic Floor Cleaner, Ashwin Moorthy, Chief Marketing Officer – India, Godrej Consumer Products Limited, said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionizing the floor cleaner category with ready-to-mix format driven product. By capitalizing on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”
Commenting on his association with Godrej Magic Floor Cleaner as the brand ambassador, actor Anil Kapoor expressed, “Being a part of this innovative and eco-friendly solution is exciting. Godrej Magic Floor Cleaner presents a remarkable concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption. I am delighted to endorse an innovation like Godrej Magic Floor Cleaner that empowers consumers to make sustainable choices in their everyday lives. It’s a step towards a greener future, and I believe that each individual can make a difference through simple yet impactful choices.”
With initial launch in Maharashtra, Godrej Magic Floor Cleaner not only marks the inception of a new category but also showcases GCPL’s unwavering commitment to sustainability and affordability.
The association with Anil Kapoor as the brand ambassador adds a touch of star power to the campaign, capturing the attention of consumers across the state. With the TVC and Kapoor’s endorsement, Godrej Consumer Products Limited aims to create widespread awareness and encourage households to make environmentally conscious choices in their cleaning routines. By providing an affordable and sustainable alternative, Godrej Magic Floor Cleaner significantly contributes to environmental savings while delivering superior cleaning and germ protection.
Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. GCPL ranks among the largest Household Insecticides, Air Care and Hair Care players in emerging markets of India, Indonesia, and Africa and the number one player in Hair Colour in India and Sub-Saharan Africa. The company ranks number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.