Heads Up For Tails, India’s leading pet care brand announced the unveiling of its 25th store in Delhi NCR. This latest addition brings the brand’s presence to a remarkable 83 stores in India, catering to over a million pet parents across the country.
The newly launched store, nestled in the heart of Janakpuri, offers pet parents an exceptional range of premium products and services. As the largest experience center of its kind in NCR, it will cater to the thriving pet community in West Delhi while complementing existing stores in Punjabi Bagh and Rohini.
In addition to an extensive product selection, Heads Up For Tails has exciting plans to introduce vet services at this location soon, further elevating their commitment to comprehensive pet care.

Rashi Narang, Founder of Heads Up For Tails said, “We are delighted to establish our footprint in Janakpuri, which allows us to serve a larger population of pet parents in this region. With unwavering dedication, we strive to innovate, serve, and drive positive change for our beloved animals. Guided by our passion for constant innovation, we aim to tailor our offerings to meet the unique needs of every pet and their parents, ensuring the most wholesome and heartwarming experience for Delhi and beyond!”
The grand opening witnessed a day filled with exciting activities, ensuring a delightful time for both pets and their human companions. The launch activities included pet photography, an exciting ball pit for furry friends, a delectable treat bar offering scrumptious pup cakes, adorable paw painting sessions, and exciting hampers for all guests.

Heads Up For Tails has the largest and widest pet-care retail network across 15 cities and 75+ stores. The company has manufacturing and R&D setups in Delhi and Bangalore. With over 400 India-first category-defining products, all of which make the brand a market leader in the pet care category, HUFT is a trusted destination for pet parents across the country.
HUFT provides a wide range of solutions for dogs, cats, and small animals across food, treats, toys, walking accessories, litter, supplements, and much more.
Founded by Rashi Narang, and co-founded by Sandeep Atmaram & Ridhima Coelho, HUFT provides a wide range of solutions for dogs, cats, and small animals across food, treats, toys, walking accessories, litter, supplements, and much more.

The company was launched in 2008 and has raised USD 50 mn till date from marquee investors such as Sequoia, Verlinvest among others over 4 rounds, according to Crunchbase. The company had a revenue of Rs. 125 Cr and incurred a loss of Rs. 12.6 Cr for FY 2021-22.
The Indian pet care market is estimated to be around Rs. 85,000 Cr (USD 10 Bn) pa. The market is largely semi-organised and the pet care items are mostly imported from China and Europe.