Ever since the pandemic led lockdowns were discontinued, avid travellers have been packing their bags to travel within and outside the country. “Revenge Travel” as it all started, has somewhat become the norm over the past 6 quarters. Almost all hotel chains and independent properties reported a near 100% occupancy during the peak summer travel period between April – June 2023.
Sterling Holiday Resorts Ltd., one of the country’s leading leisure hospitality brands, recorded its best ever first Quarter performance in Q1 FY 2024. The first quarter is traditionally the strongest quarter for leisure hospitality and Sterling has shown a healthy growth over its previous Q1 FY 2023 on all key financial parameters.
Sterling recorded the highest profit recorded by the company for any quarter in its history, with a Profit Before Tax of INR 3.5 Cr for Q1 FY24. This is a 27% growth quarter on quarter (QoQ) over the same period in FY23. PBT % stood at 31% of the total revenues of the company.
The resort revenue grew by 15% QoQ driven by an 8% QoQ growth in the Average Room Rate (ARR) and a 6% increase in Guest ratio to 65% from 59% QoQ. While the room-base grew by 234 rooms over the past 15 months owing to the addition of 8 new resorts, Occupancy continued to remain healthy at 74% for the quarter.
Mr. Vikram Lalvani, the M.D. & CEO said: “Sterling continues to perform strongly, driven by a buoyant industry that I expect to continue on a positive trend throughout this financial year, and powered by a strengthening Brand Sterling. We will continue our drive for sustained acceleration as we continue to expand our operations as well as build our technology and processes to enable us to efficiently scale-up even further.”
Sterling continued to focus on leveraging technology to improve internal process efficiencies and enable business. Sterling ONE, its proprietary distribution platform, developed to increase the width and depth of distribution has been further enhanced to make it a self-help reservation platform for use by corporate clients.
The company’s focused commitment to Customer Delight has resulted in 22 resorts being awarded TripAdvisor Traveller’s Choice Awards, given to the top 10% of resorts. Sterling Kanha has been awarded TripAdvisor Traveller’s Choice Best of the Best Award, given to the top 1% of resorts.
During Q1 FY24, Sterling has added 2 more resorts to its portfolio: Shimla (in Himachal Pradesh) and Panchgani-Mahabaleshwar (in Maharashtra) taking its portfolio to 42 resorts across 40 destinations.
Sterling Holiday Resorts Limited is a 100% independently managed wholly owned subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India offering a choice of resorts, hotels and retreats.
Sterling has a unique hybrid model of business aimed at varied customer segments: with a FIT or hotel vertical and a membership vertical. It also caters to Meetings and Conferences (MICE), Destination Weddings, Reunions, Picnics and Group travel.
The company caters to various holiday needs with a resort network across hills, beaches, jungles, waterfront, adventure, heritage, pilgrimage and drive-to locations.
Sterling has resorts at some of the best holiday destinations in India, located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Haridwar, Kalimpong, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Madurai, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Panchgani, Pench, Puri, Rishikesh, Sajan, Sariska, Shimla, Srinagar, Thekkady, Tiruvannamalai, Wayanad, Yelagiri and Yercaud.
Sterling Holidays also owns ‘Nature Trails Resorts’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.
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