Indian Tennis sensation Sania Mirza has collaborated with ALYF, a division of PropTech firm Nobroker. The company’s unique business portal ALYF is India’s leading holiday home fractional ownership company. Sania Mirza has collaborated for the highly anticipated Wellness & Lifestyle Collection— luxury properties nestled in prime holiday destinations.
This visionary alliance will encompass forthcoming projects strategically spread across the scenic locales of Goa, Alibaug, and Coorg.
Saurabh Vohara, Founder and CEO of ALYF stated, “We at ALYF, have long admired Sania’s unwavering dedication to the sport and the nation along with her profound understanding of the real estate market. It is our pleasure to collaborate with an icon of her stature.”
“Our partnership with Sania Mirza not only introduces ALYF’s Smart ownership concept to a wider audience but also further enhances a sense of trust in our brand. Sania, with her dedication to health, and innate sense of style, serves as a perfect embodiment of our Wellness & Lifestyle Collection of holiday homes”, he added.
To her part, Sania Mirza said, “ALYF’s vision deeply resonates with my profound belief in the potential of real estate investments as well as investing in a good lifestyle. The smart ownership concept of holiday homes is highly exciting and an ideal fit for many Indians, especially millennials.”
“Just to be able to offer people a chance to own their dream holiday home in itself is very empowering. I am truly thrilled to embark on this journey with ALYF, aiming to make these aspirational properties and lifestyle accessible to the masses”, she added.
ALYF has recently launched projects worth INR 80 Crores (USD 1 Mn) in the last few months. Over the next 12 months, ALYF aims to incorporate an additional 100 holiday homes into its portfolio, with an estimated value of INR 200 to 250 crores (USD 2.70-3 Mn).
ALYF is India’s first technology-enabled marketplace and has recently raised USD 1.5 million in seed funding led by 9 Unicorns and Venture Catalysts.
Alyf rents out the property on days it’s not occupied, allowing owners to make income through rent. The company also takes care of the maintenance of the property through its Alyf Care service.
Another highlight of the company is that property owners or ‘SmartOwners’ in Alyf speak can also stay at other Alyf properties. SmartOwners can also re-sell their shares in a property after a 12-month lock-in period.