Starbucks to come up at Noida Airport

Global coffee chain Starbucks operates over 35,700+ stores across the world in over 100 countries. Of these, at least half of them are located in its home country, the United States.

The world’s largest cafe chain entered in to an equal Joint Venture with the highly respected TATA Group in 2012, to operate coffee shops in India.

Starbucks also operates several cafes across airports, small and big across India. While its first cafe came at at Delhi Airport, it was swiftly followed up with others at Mumbai, Bangalore, Hyderabad and later on at smaller airports such as Patna, Jaipur etc.

The company has recently signed up its newest airport cafe at the upcoming Noida International Airport.

On a note shared by the company on LinkedIn, it said, “Good news is brewing at NIAirport! We are excited to welcome Starbucks India to the Noida International Airport family.”

Starbucks operates 100s of cafes at airports worldwide. The brand familiarity ensured its beverages were quick to fly off the kiosks, when the cafes came up at US airports in the 90s.

Thereafter, such cafes were set up by Starbucks at airports in Europe, Asia, particularly in countries such as Hong Kong, Singapore, Malaysia and Thailand.

The cafe chain enjoys a huge patronage in China where it operates over 6,800 cafes. The influence of American brands in China, especially for brands like IBM, Apple, Starbucks, KFC, Mc Donalds, etc. has been profound which the company has cashed on.

In India, the company is yet to fill the void created by the exit of India’s foremost coffee chain Cafe Coffee Day, which once upon a time operated over 1,500 cafes, of which at least 100 were located at airports, railway stations and on highways.Currently, CCD operates around 400 cafes.

For FY 23-24, the company opened a record 95 stores in India and has reported a turnover of INR 1,218 Cr (USD 14.66 Mn), a growth of 12% over the last year, but with a loss of INR 81.84 Cr (USD 0.99 Mn), almost four times of the previous year.