WROGN, the company promoted by siblings Anjana and Vikram Reddy in 2014, with ownership and investment support by ace Cricketer Virat Kohli will now count Aditya Birla Retail as one of it’s top investors.
Through TMRW House of Brands, an investment arm of the eponymous Birla Group, INR 125 Cr has been invested in the casual and smart streetwear brand WROGN.
Other brands owned by TMRW include The Indian Garage Co., Bewakoof, JuneBerry, Nauto Nati, Nobero, Urbano and Veirdo.
Anjana & Vikram Reddy, Founders of WROGN expressed their enthusiasm for the collaboration, stating, “From the
outset, we have always questioned the norms and looked beyond the conventional. WROGN was built with the same go-
getter attitude, striving for excellence, and delivering high-quality fashion to all.
Now, as we partner with TMRW, we are excited to take the significant leap forward in the journey we’ve always envisioned. Together, we are ready to disrupt the fashion industry in a never-seen-before way.”
Anjana Reddy is the eldest child of Vinayak Ravi Reddy, the Vice-Chairman of Hyderabad based Deccan Chronicle media house. She has pursued her Bachelor’s Degree from Purdue University, USA and has a Master’s degree from University of Illinois, USA.
Deccan Chronicle Holdings used to own one of the inaugural 8 teams of the IPL Cricket tournament in 2008, Deccan Chargers (now defunct).
Shying away from her family business, Anjana began her entreprenurial journey in 2012 with the launch of Universal Sportsbiz Private Ltd (USPL).
The ecommerce platform, Collectabillia, sources and sells sports memorabilia and autographed merchandise of iconic players like Sachin Tendulkar, Cristiano Ronaldo and Rafael Nadal, among others. The company has raised over USD 50 mn till date and had a revenue of USD 45 Mn in FY 2023.
WROGN is a fashion brand renowned for its contemporary and edgy designs catering primarily to young men aged 18 to 30. The brand offers a diverse range of casual wear, footwear, and accessories characterised by bold prints, vibrant colours and streetwear influences.
Prashanth Aluru, CEO and Co-founder TMRW said, “I am
thrilled to welcome WROGN to the TMRW House of Brands. Over the years WROGN has carved a leadership position for
itself with excellent product-market fit along with disruptive brand building. Talk about celebrity-led Indian fashion
brands and WROGN will easily be the first on your mind.
With the deep category & brand building experience as well as tech-led scaling path that TMRW brings, we are confident that we will be able elevate WROGN to an iconic status! As
strategic partners to their blitz scaling journey ahead, we are deeply committed to the collaboration with Anjana & Vikram
who have demonstrated phenomenal capabilities as founders & leaders.”
Virat Kohli, said, “Success in a game of cricket as well as
in a business venture is guaranteed when the entire team plays to win. Joining forces with Anjana and Vikram has been
nothing short of successful with the amazing teamwork done to raise the bar in fashion.
And now, TMRW’s partnership brings an exhilarating new chapter for us, as we share a goal to revolutionize the fashion industry. I am thrilled about the incredible journey ahead and confident that we will reach remarkable heights together.”
The fashion and lifestyle market size in India is expected to be in the range of USD 110 Bn, with a 10% opportunity through e-commerce. By 2029, the online market for fashion market is expected to reach INR 35 Bn at a CAGR of 25%.
TMRW House of Brands with its existing expertise and strong legacy is primed to make the most of this opportunity & foster growth for its brands across fashion and lifestyle categories.
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