The Pet Foods market in India is estimated to be INR 7,000 Cr (USD 0.8 Bn) in 2024, growing at 17% CAGR for the next 5 years. Several companies and brands have entered and expanded this market in recent years.
The recent one to explore this large market opportunity is Hyderabad based Growel Group which has been a prominent leader in aquaculture feeds, aqua healthcare and sea food processing since 1994.
Carniwel is the brand name with which the eponymous group has entered the market arena. Offering premium nutrition for pets without being heavy on the pocket.
M.S.R Karthik, Promoter Group, Growel, said, “Formulated in the United States with over 50 years of expertise in animal nutrition and carefully adapted for the Indian market by Growel’s in-house team, Carniwel meets stringent global standards for premium quality and safety.
The Indian pet food market is on track to surpass one billion dollars by 2027, with a CAGR of over 25%. This surge is driven by increasing pet adoption, evolving consumer preferences towards high-quality nutrition, and rising disposable incomes among urban households.
As we strive to make the pet food industry self-sufficient and domestically robust, we are set to commence exports in the coming months. We are committed to supporting the nation’s efforts in this growing sector.”
Carniwel range of pet food comprises of nutrient dense ingredients that include Spirulina, Algal Oil, Antartic Krill and antioxidants to support the cognitive development, immunne system function and skin and coat health.
Carniwel has incorporated fresh protein in almost all products, including fresh chicken, fresh lamb, and fresh fish – a feature typically reserved for the super-premium segment.
Carniwel provides a diverse selection of high-quality products with super high palatability tailored to meet the evolving needs of pets through their life stages.
The product range offers nutritious and delicious balanced food for pets at every life stage, from puppies and kittens to seniors – even for the pickiest eaters. Our goal is to make the pet parenting journey a celebration.
J.S. Rama Krishna, Business Head, Growel Pet Nutrition, stated: “As the number of pet food brands continues to grow, a noticeable gap remains for high-quality food at affordable price points.
Carniwel is the only brand in India that includes ‘Fresh Meat’ and ‘Superfoods’ in its recipes, perfect for both dogs and cats. Our proprietary blend of essential nutrients and vitamins supports the holistic health of pets at different life stages.
Each recipe guarantees flavor and taste without compromise (96% palatability as per extensive trials of over 1000 pets).
With the launch of Carniwel, we are committed to offering pet owners a diverse range of products that cater to the specific needs of their pets, from brain development and joint support to weight management and skin and coat health.
Made with high-quality ingredients that are also GMO-free, our aim is to ensure pets receive the best possible nutrition, with all products proudly made in India.
With Growel’s presence in over 4,000+ pet outlets, supported by a robust distribution network spanning over 200 cities and an omnichannel presence, we are ensuring widespread availability of our products,” he further added.
Recognising that over 30% of Indian households follow a vegetarian diet, Carniwel has introduced an extensive range of vegetarian pet food.
Crafted with high-quality, nutritious ingredients and manufactured entirely in India, it offers a complete, balanced diet for pets while staying true to our commitment to catering to diverse dietary preferences.
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