To keep up with the growing trend of discerning consumers seeking intimacy with their most loved ones, various products such as pills and wellness products are being launched in India over the last decade.
ChocolateX is the latest to enter the growing market with aphrodisiac chocolates to boost libido and enhance pleasure.
Founded in 2024 by college friends Rafi, Karthik, Srinivasa, and cousins Ravi and Rama, ChocolateX was born from a shared vision to offer natural, wellness-focused options that enhance intimate experiences.
With ingredients like Shilajit, Ashwagandha, and Orchis Latifolia Extract, ChocolateX chocolates are carefully designed to deliver quality, safety, and efficacy without unwanted additives or side effects.
The brand has welcomed Sunny Leone as its official ambassador, leveraging her influential reach to spark open conversations on intimacy and self-care in India.
Speaking about their choice of Sunny Leone as the face of ChocolateX, Rafi adds, “Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX.
Her connection with a wide audience, especially in the wellness space, complements our goal of reaching people who value authenticity and are ready to embrace a more open dialogue around intimacy.”
The collaboration seeks to dismantle long-standing stigmas and celebrate India’s heritage as the land of the Kamasutra.
Editor’s Note
The Sexual Wellness market in India was estimated to be USD 1.3 Bn in 2023 and is expected to double by 2032.
Increased awareness towards wellbeing, wider availability through offline channels and e-commerce and proactive millennials with a forward thinking mindset about their health and wellness are some of the key reasons for a growing interest in this market.
Some of the products in this category with high interest for consumers include contraceptives, lubricants, delay sprays, pregnancy testing products, condoms and health clinics.
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