Established in 1984 with a vision to provide quality footwear to the masses at affordable, Kerala based VKC Pride has been among the top brands of recall over four decades. After focussing on extensive distribution, the company is now setting Exclusive Brand Outlets.
Counting none other than the Baadshah of Indian Cinema, Amitabh Bachhan as its brand ambassador, the EBOs are sure to leave a mark, literally and figuratively attracting and appeasing a strong and loyal set of consumers.
Nomenclatured as “My VKC” stores, the brand has opened 11 EBOs this year and the latest one has come up at a Tier 2 town in Tamilnadu.
Located ay Walajapet near Vellore, the store is the 11th EBO for the brand and plans to open more such stores in the coming months.
The new store was inaugurated by none other than the company’s Managing Director and Founder VKC Razak.
“I am extremely pleased to inaugurate the 11th My VKC store at Tamil Nadu. The idea of My VKC store is to bring in global footwear fashion in real time to the villages and towns in India.
We do not consider My VKC stores as just any other brand store in the country. We have a different vision. We consider it as a movement to bring the best in the world to all the neighbourhoods of India.
This is a movement to spread equality and to help humanity enjoy the best,” said VKC Razak, Managing Director, VKC Group.
Including the India’s VKC store at Calicut, Kerala, India’s VKC has completed the landmark 12 stores in 9 months.
Even though the brand is available across thousands of multi-brand stores, My VKC stores are intended to offer an extensive range at honest prices in the depths of India’s villages and smaller towns.
As the company celebrates its 40th anniversary this year, VKC has intends to bring in contemporary fashion from across the world at affordable prices.
The My VKC stores are run by franchise partners with extensive knowledge and understanding of the footwear market and its dynamics. The company aims to establish the trust embodied by India’s VKC and its brands in the minds of businessmen across the spectrum
Through a low investment franchisee model, India’s VKC intends to open hundreds of such stores across India.
The brand caters to all segments of consumers such as girls, boys, men, women and for every occasion such as Sporty Fashion, Festival Fashion, Wedding, Office, etc.
The store also showcases healthcare footwear through its unique Ocare brand under its power brand VKC Debon.
My VKC stores celebrate over a 1000+ models on a weekly rotation through the six power brands of India’s VKC, namely VKC Pride, VKC Debon, GoodSpot, Eezy, Debongo and Ja.May.Ka.
VKC embodies its brand mantra, “Celebrate Hard Work”
Editor’s Note
INR 1.33 Cr (USD 16 Bn) is the estimated size of the Indian footwear market in 2023 and is expected to double in value by 2030.
Southern India is the most dominant market for mass and value brand offering. After China, India is the largest producer of footwear in the world contributing 13% of world production.
Sales volume of footwear in India is expected to be 23 Crore units by 2030. On an average, Indians are said to have 1.5 – 2 pairs of footwear, one of for office and one for personal use.
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