Gaming and family entertainment brand Timezone has opened its largest centre in India. Spread over 24,626 sq ft., the family entertainment zone is located at one of the country’s remarkable retail shopping centres, Inorbit Mall at Malad in Mumbai.
The Australian company, which debuted in India over 20 years ago has created this masterpiece, with the most immersive and experience-driven venue in the country .
Rajneesh Mahajan, CEO at Inorbit Malls India, adds: “This moment celebrates the strong partnership between Inorbit and Timezone spanning over two decades.
From their first venue at our mall to today’s launch of their flagship venue, we’ve come full circle. It shows our commitment to growing together and always bringing fresh experiences to our customers.”
Abbas Jabalpurwala, CEO of Timezone India, shares, “It is serendipitous that our new flagship venue is located where the first Timezone in India was launched in 2004.
This new venue, is a celebration of Timezone’s commitment to innovation and creating unforgettable experiences. With the largest, most immersive play environment in India, the debut of our first Timezone Café, and three dedicated party rooms, we are redefining social entertainment for families, friends, and groups.
Every element is designed to connect people, spark joy, and make every visit memorable, setting a new standard for entertainment in the country.”
The flagship Timezone venue is designed with 6-Lane Social Bowling, Bumper Cars, Laser Tag Arena, 100+ Exciting Games, 3 Party Rooms and India’s First Timezone Café, a full-fledged, 60-seater café serving scrumptious food, fun beverages, and premium treats.
With 26 fusion-inspired food items crafted to delight all age groups, the café’s contemporary plating style encourages sharing with family and friends.
Beverages range from handcrafted mocktails like the Japanese Mojito Magic and Kashmiri Rose Pulpy Lychee Cooler, to thick shakes, kid-friendly Crispy Caramel, and locally inspired Shikanji. Coffee lovers can enjoy freshly brewed coffee with a twist—Turkish Coffee and Black Forest options.
Editor’s Note
Move over Shopping; Malls of current times would appeal to discerning consumers only if they offer beyond apparel, accessories and beauty products.
That leaves malls with only two other options – food & entertainment.
With the subscription rates of OTTs falling down like never before, every Indian has a preferred OTT platform on their personal electronic device to watch their favourite programs.
No matter how swish and premium the multiplexes look and feel, the audience is not going to shell out INR 2,000 per visit for a family of four.
This is where entertainment centres like Timezone come to the rescue of malls.
From birthday parties to social get-togethers, several families are preferring to celebrate their special days at venues like these.
Though gaming and external, paid entertainment centres have not caught up as much in India as they are in other South-East Asian countries, the opportunity is huge and if executed well, this could be a “game-changer” for Malls.
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